Marketing & Communications Specialist - FT - Days (Hybrid)

Mary Washington Healthcare • Fredericksburg, VA

2d • Hybrid

About The Position

This position is an integral member of the marketing and communications team responsible for building brand awareness, preference, and recognition. The Marketing & Communications Specialist works with assigned clients and key service areas of the organization to develop, implement, and measure marketing activities for identified audiences, including Associates, consumers, physicians, and patients. In addition, the Marketing & Communications Specialist works with the physicians and practices associated with the service line(s) to effectively promote MWHC-employed physicians, or appropriately integrate non-employed physicians into service line marketing efforts. The Marketing & Communications Specialist is responsible for collaborating with leadership to set project goals and report results. This position also uses independent judgment and creativity and writes contributing content for assigned project areas, including digital media.

Requirements

• A Bachelor's degree in marketing, communications, business, or healthcare administration is required.
• A minimum of three (3) years of experience in a marketing-related position.
• Strong communication, writing, project management, and organizational skills.
• Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
• Knowledge of Microsoft Word, PowerPoint, and Excel is required.
• Exceptional customer service skills.
• Excellent verbal and written communication skills; proofreading and editing skills required.
• Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers.
• Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values.

Nice To Haves

• Healthcare or advertising agency experience strongly preferred.
• Knowledge and proficiency with project management software and/or databases strongly preferred.
• Knowledge of Microsoft SharePoint preferred.

Responsibilities

• Develops integrated marketing and communications (IMC) plans for leadership and assigned clients and service lines.
• Presents IMC plans for leadership and assigned clients and service lines.
• Executes IMC plans in coordination with clients, colleagues, vendors, and other stakeholders.
• Monitors IMC plan performance and regularly report trending data for assigned clients and service lines.
• Work with leadership in measuring plan performance to support data-driven decisions and achieve optimal results.
• Collaborates with colleagues and clients throughout the health system and the community to facilitate communication and develop multimedia content for internal and external audiences.
• Writes, proofreads, and edits content, including but not limited to marketing materials, press releases, blogs, and social media posts.
• Assumes responsibility for personal and professional development while staying informed of changes in the industry and profession which impact marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level