Marketing Communications Specialist

Parker Hannifin • Raleigh, NC

396d

About The Position

The Marketing Communications Specialist is responsible for orchestrating, executing, and refining B2B digital and traditional marketing communication strategies and integrated marketing campaigns. This role aims to enhance customer experience, build trust with the target audience, boost brand visibility, and generate leads. The specialist collaborates with senior members of the marketing communications team to deploy various communication efforts, including product launches, public relations, events, webinars, and social media tactics, while monitoring key performance metrics for strategic decision-making.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Journalism, or a related discipline with 3 years of experience.
• Exceptional communication and interpersonal abilities, with a strong emphasis on teamwork with both in-person and virtual teamwork.
• Skilled writer and communicator, including presentation skills and project management capabilities.
• Knowledgeable of content management systems (Adobe Experience Manager), marketing automation platforms (Eloqua), and customer relationship tools (Salesforce).
• Analytical and quantitative problem-solving skills.
• Commitment to confidentiality, ensuring customer information and operational data are securely managed.

Responsibilities

• Lead all MarCom strategic plans for the Composite Sealing Systems Division.
• Craft and implement integrated marketing campaign(s), securing support and final approval from senior MarCom team members.
• Oversee and update content across divisional web pages and digital platforms, while utilizing search engine optimization strategies.
• Create engaging content for social media channels.
• Identify and track MarCom metrics and KPIs to evaluate the effectiveness of marketing tactics.
• Regularly present campaign performance and digital analytics to division stakeholders.
• Collaborate with the Event Manager and/or Coordinator to organize trade shows, virtual events, and webinars.
• Engage with the MarCom team to stay ahead of industry trends, adopt best practices, and streamline processes.
• Work with internal and external partners to produce creative assets (graphics, videos, etc.) and manage public relations efforts as necessary.
• Develop and oversee the division's yearly MarCom plan and budget, incorporating feedback and obtaining approval from division stakeholders.
• Support the division in organizing product training and distributor engagement events.
• Partner with distribution channels to enhance the visibility of division content.
• Efficiently manage priorities and adapt to changes to achieve MarCom goals within set budgets and timelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree