Sullenberger Aviation Museum - Charlotte, NC

posted 2 months ago

Full-time - Mid Level
Charlotte, NC

About the position

The Marketing Communications Manager at Sullenberger Aviation Museum (SAM) will lead the museum's marketing and communications efforts during a period of growth. This role focuses on developing and implementing effective communication strategies to engage various target audiences, promote the museum's initiatives, and achieve revenue goals for sustainability. The manager will oversee marketing assets, manage multiple projects, and collaborate with the Advancement team to enhance the museum's visibility and visitor experience.

Responsibilities

  • Lead the development, implementation, and execution of strategic branding and marketing plans to maximize visibility and engagement.
  • Oversee the marketing budget and manage vendor relationships for marketing and media needs.
  • Secure earned media coverage across general and specialized outlets, such as local news, travel, and aviation-focused publications.
  • Administer the museum's website, email marketing campaigns, and social media platforms, ensuring content is current, engaging, and aligned with the museum's mission.
  • Collaborate with the Advancement team to support fundraising and revenue goals through strategic marketing initiatives.
  • Develop campaigns to promote admissions, memberships, educational programs, special events, and corporate partnerships.
  • Build and maintain relationships with community organizations, media outlets, and tourism partners.
  • Establish innovative trade partnerships to expand marketing opportunities (e.g., radio, print, outdoor, and digital media).
  • Develop engaging marketing materials, including annual reports, invitations, rack cards, and digital ads.
  • Oversee the creation of multimedia content, including photoshoots, donor stories, and staff/volunteer profiles.
  • Maintain the museum's branding guidelines, ensuring a cohesive and consistent identity across all platforms.
  • Supervise the museum's social media presence, aligning content with marketing plans and brand guidelines.
  • Leverage analytics tools (Google Analytics, Facebook Insights, etc.) to evaluate and refine digital marketing efforts.
  • Act as the museum's media liaison, drafting press releases and coordinating media appearances.
  • Track and report media coverage to enhance visibility and inform future campaigns.
  • Develop and coordinate effective strategic communications with both internal stakeholders (staff, volunteers, board) and external stakeholders (donors, partners, members, etc.)

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field (nonprofit experience a plus).
  • At least five years of professional experience in marketing, including project management and strategic planning.
  • Exceptional written and oral communication skills, with a proven ability to craft compelling narratives and engage diverse audiences.
  • Demonstrated success in creating and managing marketing plans, budgets, and performance metrics.
  • Proficiency in digital marketing tools, social media platforms, and analytics software.
  • Creative and innovative, with strong problem-solving skills and attention to detail.
  • Proficiency in Canva, WordPress, Adobe Creative Suite, Microsoft Office, and Teams.
  • Flexible and adaptable, thriving in a fast-paced and dynamic environment.

Benefits

  • Flexible schedule
  • Life insurance
  • Retirement plan
  • Vision insurance
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