Marketing Communications Manager

SUNY Geneseo • Geneseo, NY

371d

About The Position

SUNY Geneseo is hiring a marketing communications manager to lead marketing strategies for undergraduate, graduate, international, and transfer student recruitment. The manager will strategize, plan, and execute integrated marketing efforts to meet enrollment targets of prospective students through the applicant life cycle from inquiry generation through enrollment.

Requirements

• Bachelor's degree in marketing, communications, or related fields such as public relations, English, journalism, marketing.
• Strong copywriting and content development skills for various digital and print media.
• Proficiency in creating and managing inbound marketing strategies.
• Expertise in digital marketing tools and platforms, including SEO, SEM, CRM, social media, email marketing, and content management systems.
• Skilled in analyzing marketing data to measure campaign effectiveness.
• Ability to manage multiple marketing projects simultaneously.
• Commitment to the campus values of diversity, equity, and inclusion.

Nice To Haves

• At least 5 years of experience in integrated marketing, preferably for higher education, in an agency or in-house setting.

Responsibilities

• Lead marketing strategies for student recruitment across various programs.
• Strategize, plan, and execute integrated marketing efforts to meet enrollment targets.
• Demonstrate return on investment across multiple acquisition channels.
• Manage inbound marketing strategies to attract and convert leads.
• Analyze marketing data to measure campaign effectiveness and inform future strategies.
• Collaborate effectively across departments and within a team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree