Marketing Communications Manager, Products

TUV Rheinland-posted about 2 months ago
Mid Level
Boxborough, MA
5,001-10,000 employees
Professional, Scientific, and Technical Services
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Provide support to TUV Rheinland's growth targets and efforts to increase the customer base. Improve the sales force effectiveness and increase market communication and brand awareness by strengthening Marketing & Communication (M&C) activities for TÜV Rheinland in North- and South-America (America's). The Business Stream strategies define focus topics and requirements for M&C support need.

  • Determine and initiate Business Stream Products marketing and communication activities including handling of regional and global campaigns.
  • Develop marketing strategies and programs including positioning, messaging, competitive differentiation and marketing plans for the Americas.
  • Work with BSP Marketing colleagues from other regions to support Marketing Communication initiatives of BS Products.
  • Support regional marketing team with daily marketing operational activities including campaign project management.
  • Define and provide context and requirements for the regional marketing team and allocate the predefined budget.
  • Evaluate marketing KPIs for defined target market segment/target group.
  • Define buyer persona(s) and customer journey for various target groups.
  • Follow trend and product scouting including market analyses and developments.
  • Organize and execute marketing lead generation programs utilizing CRM infrastructure.
  • Create plans and targets for each marketing program and maintain schedules.
  • Build strong relationships with sales teams and business fields.
  • Manage relationships with external vendors and consultants.
  • Support internal and external communications activities.
  • Oversee execution of industry events and exhibits.
  • Update and improve online presence, websites, social media strategy and other online marketing efforts.
  • Perform other related duties as assigned.
  • Excellent written, verbal and presentation communication skills.
  • Ability to thrive in a fast-paced environment, work effectively under pressure, prioritize, and multi-task.
  • Excellent analytical skills.
  • Ability to interface with all levels of the organization.
  • Knowledge of MS Office (Word, Excel, PowerPoint), Adobe Photoshop and/or other similar publishing software required.
  • Experience with CRM systems a plus.
  • Ability to travel.
  • Experience in product testing and certification industry preferred.
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