Marketing Communications Manager, Products -

TUV Rheinland of North America-posted about 2 months ago
Boxborough, MA
5,001-10,000 employees
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Provide support to TUV Rheinland’s growth targets and efforts to increase the customer base. Improve the sales force effectiveness and increase market communication and brand awareness by strengthening Marketing & Communication (M&C) activities for TÜV Rheinland in North- and South-America (America’s). The Business Stream strategies define focus topics and requirements for M&C support need.

  • Responsible for determining and initiating Business Stream Products marketing and communication activities including successful handling of the regional and global campaigns, regional and global online marketing assets related to BS Products.
  • Develops marketing strategies and programs including positioning, messaging, competitive differentiation and marketing plans for the Americas related to defined target markets, segments/target groups.
  • Work together with BSP Marketing colleagues from other regions to support Marketing Communication initiatives of BS Products.
  • Supports regional marketing team with their daily marketing operational activities including campaign project management, technical operations and customer service issues.
  • Defines and provides context and requirements for the regional marketing team and allocates the predefined budget for the target market segment/audience.
  • Evaluates marketing KPIs for defined target market segment/target group.
  • Defines the buyer persona(s) and customer journey for the various target groups for Business Stream Products in the America’s.
  • Follows trend and product scouting including market analyses and market developments.
  • Organize and execute marketing lead generation programs utilizing CRM infrastructure.
  • Create plans and targets for each marketing program and maintain schedules, including metrics, timelines and list of deliverables.
  • Build strong, positive relationship with sales teams and business fields, identify limitations in selling practices, assist and coordinate the development of sales tools.
  • Manage relationships with external vendors and consultants who provide support with internal and external marketing communications and public relations.
  • Support internal and external communications activities, including public relations, external vendors and consultants.
  • Oversee execution of industry events and exhibits, seminars, webinars and other events.
  • Update and improve online presence, websites, social media strategy and other online marketing efforts.
  • Perform other related duties as assigned.
  • Excellent written, verbal and presentation communication skills.
  • Ability to thrive in a fast-paced environment, work effectively under pressure, prioritize, and multi-task.
  • Excellent analytical skills.
  • Ability to interface with all levels of the organization.
  • Knowledge of MS Office (Word, Excel, PowerPoint), Adobe Photoshop and/or other similar publishing software required.
  • Experience with CRM systems a plus.
  • Ability to travel.
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