Marketing Communications Manager - In Office

BD (Becton, Dickinson and Company) • Vernon Hills, IL

246d • $97,200 - $160,300

About The Position

Reporting directly to the Director, US Region Marketing, this associate will support the development and execution of integrated marketing campaigns and communications tactics to drive US Region Strategic Marketing commercial strategy. This will include translating marketing and business objectives into marketing communication strategies that are impactful, relevant, and measurable, as well as managing the work of internal and external agencies. Function as 'creative translator' to interpret business/marketing needs and preferences in a way that enable agencies to deliver high-quality, effective creative strategies and impactful, integrated tactics. Support the creative development process, including creative concepts and message development to ensure alignment with brand essence and product/solution positioning and core messages. Associate is responsible for overseeing all aspects of creative and project management ensuring deliverables are on time and within budget. Ensures compliance to BD Quality and MarCom operational policies and procedures relative to the US region. Individual is responsible for campaign expense management, and for the accurate reporting of budgets and ROI on a regular basis.

Requirements

• Minimum 3-5 years medical industry communications experience, including expertise in marketing communications.
• Bachelor's degree required in related field, i.e., Communications and/or Marketing.
• Master's degree preferred.
• Experience in communications planning, working with creative agencies, development of positioning & messaging, managing print production, photo and video shoots, and design projects is mandatory.
• Marketo, Showpad, Salesforce skills are required.
• Ability to travel as needed.

Responsibilities

• Support the annual marketing and strategic planning processes with clear communications plans and budgets as well as owning presentation development.
• Function as liaison with internal and external communication services to drive strategic priorities and tactical execution - this includes leading cross functional teams, e.g. creative agencies, marcom and marketing associates, etc.
• Drive standardization of brand messaging, positioning and core value offers across the region that ladder up to overarching commercial strategies.
• Create, rationalize & update existing US collateral as necessary.
• Develop creative briefs as necessary, and review creative concepts to ensure effective alignment with business goals, marketing objectives and BD brand identity.
• Facilitate constructive dialogue between marketing stakeholders and creative team / agencies.
• Develop and execute US region tradeshow communications strategy and media plan - Report results.
• Gain approval of communications pieces from medical, legal, and regulatory review process.
• Ensure copy approval process is followed in accordance with BD policy.
• Maintain ongoing relationship with regional Business Unit marketers and marketing communications associates.
• Stay informed about competitive environment and healthcare trends impacting our industry.
• Maintain ongoing relationship with media and external creative agencies.
• Develop and maintain a pool of reliable, highly skilled creative services agencies.
• Manage assigned communications budget by overseeing the processing and reporting of all expenses.

Benefits

• Competitive salary range of $97,200.00 - $160,300.00 USD Annual.
• Opportunities for professional development and growth.
• Supportive work environment that values contributions and encourages authenticity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees