Marketing Communications Manager, Division for Student Success

University of Hartford-posted about 1 year ago
$50,000 - $54,000/Yr
Full-time • Mid Level
West Hartford, CT
Educational Services
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The Marketing Communications Manager for the Division for Student Success at the University of Hartford is responsible for developing and executing a comprehensive marketing strategy that aligns with institutional priorities. This role focuses on promoting the Division of Student Success to various stakeholders, including prospective students, parents, alumni, and the public, ensuring that all marketing efforts support the university's mission and enhance the student experience.

  • Oversee the development and execution of integrated marketing strategies for the Division of Student Success.
  • Manage the creation of strategic marketing collateral as per annual plans from the Office of Marketing and Communication.
  • Collaborate with internal and external stakeholders to gather research, photography, and assets for publications and digital content.
  • Lead project management for marketing materials from concept to production, ensuring compliance with institutional policies and brand guidelines.
  • Proofread and review all stages of production to ensure high-quality final products.
  • Promote events that enhance the student experience and support strategic initiatives, ensuring accurate information is available on university platforms.
  • Develop and manage content for social media and related websites supporting the Division of Student Success.
  • Maintain a production schedule for recruitment and promotional efforts, communicating expectations regarding content and deadlines.
  • Manage social media strategy and execution for various areas within the Division of Student Success.
  • Track and evaluate marketing activities for effectiveness and recommend strategies for future planning.
  • Bachelor's Degree required.
  • Experience in marketing communications and project management.
  • Ability to work effectively with diverse groups.
  • Experience in social media management and content creation.
  • Health insurance coverage.
  • Paid holidays and vacation time.
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