Marketing Communications Graphic Designer

Regions Bank•Birmingham, AL

About The Position

At Regions, the Marketing Communications Graphic Designer supports the communications team through providing content and design solutions for various communications materials.

Requirements

Bachelor’s degree in Graphic Design, Marketing, Communications or a related field and four (4) years of direct design experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and eight (8) years of professional experience in marketing creative development
Ability to analyze performance metrics and refine copy based on results.
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Adobe Creative Suite tools and CMS tools
Strong time management skills
Strong understanding of customer journey mapping, segmentation, and data-driven personalization
Strong verbal, written communication, and organizational skills

Nice To Haves

Proven success in marketing campaigns
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP)

Responsibilities

Designs high-performing, compliant creative assets promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Ensures designs align with brand visual identity standards, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Maintains understanding of current graphics and media technologies and practices
Works closely with writers to ensure copy and creative work together seamlessly
Reviews final layouts and suggests improvements
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices