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Implements, monitors and evaluates effective marketing and communication strategies, including advertising, promotion and media relations to support overall organizational marketing and communication objectives. Plans, develops and implements the network’s marketing and communication strategies, both external and internal, driving growth, engagement and relevancy in the network. Supports new and existing providers, medical offices and services through development, execution, monitoring and measurement of marketing and communication plans to grow volume and revenue. Understands key marketing and communication performance metrics and analytics to show campaign results and return on investment. Supervises and directs the activities of various levels of assigned personnel using both professional and supervisory discretion and independent judgment.