Marketing Communications Director

American Heart Association•Houston, TX

5d•Hybrid

About The Position

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We're hiring a Marketing Communications Director in Houston, TX. The director is responsible for the overall communications strategies, marketing programs, and events for Greater Houston (Houston and Gulf Coast teams). The director will collaborate with colleagues from development and health strategies to craft and deliver essential communications and marketing support. Responsibilities involve collaborating with the other Marketing Communications Director, the Director of Events, and other staff and volunteers to develop and implement strategic marketing campaigns that support major fundraising events. You will also develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events. This is an office-based position that offers a hybrid schedule. The office is in Houston, TX. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X , and at heart.jobs .

Requirements

Bachelor’s degree in marketing, public relations, or related field preferred.
At least 3 years of experience in marketing, marketing communications, or public relations.
Intermediate to advanced skills with Microsoft Office, including Excel, Outlook, PowerPoint, and Word.
Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving

Nice To Haves

Bilingual (Spanish/English) a plus.

Responsibilities

Craft, implement, coordinate, and evaluate comprehensive communications and public relations campaigns that enhance organizational reputation, visibility, and positioning within the marketplace and public, including awareness initiatives focused on acute events and women and heart disease.
Plan and execute event promotion campaigns, including brainstorming innovative, out-of-the-box promotional ideas and efficiently coordinating execution.
Lead volunteer promotion plans and execute strategic communications that elevate volunteer engagement, recognition, and participation across events and campaigns.
Secure, manage, and expand earned media participation to support organizational events, volunteer storytelling, health news, and community impact initiatives.
Build, maintain, and strengthen strategic media relationships to drive sustained visibility, credibility, and long-term media partnerships.
Lead and collaborate on community impact communications initiatives and public-facing promotions, including integrated campaigns for special events.
Develop, execute, and oversee social media strategy, including content creation, publishing, monitoring, and performance optimization across platforms.
Plan and execute sponsored and paid communications campaigns across social, online, and traditional media channels to amplify reach and engagement.
Produce and manage PR and communications content for the market’s online presence, digital platforms, and social media accounts, ensuring message consistency and brand alignment.
Collaborate with media advocacy staff to develop and implement media advocacy strategies aligned with policy priorities and public health goals.
Partner with development teams across the market to support revenue goals and fundraising events by producing, securing, and presenting compelling communications materials and presentations.
Monitor campaign performance and contribute data to support performance and ROI reporting that evaluates and demonstrates the effectiveness of marketing, communications, and development activities.
Manage communications budgets in collaboration with leadership, including allocating resources across projects to maximize impact and efficiency.
Ensure adherence to organizational branding guidelines across all public-facing communications materials and platforms.
Partner with the Region Marketing Communications VP and leadership to manage local crises or sensitive issues through strategic messaging and media response.
Monitor trends and emerging best practices in public relations, marketing, communications, and nonprofit management to inform innovative, forward-looking PR strategies.
Assist in developing and maintaining systems, procedures, and workflows that support the effective operation of the marketing and communications function.
Lead and implement additional public relations and communications projects assigned by leadership.

Benefits

The American Heart Association invests in its people.
Here are the main components of our total rewards package.
Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary.
That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.
The number of days will increase based on seniority level.
You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees.
This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.