Marketing Communications Coordinator

Yale New Haven Health•New Haven, CT

About The Position

To be part of our organization, every employee should understand and share in the YNHHS Vision, support our Mission, and live our Values. These values - integrity, patient-centered, respect, accountability, and compassion - must guide what we do, as individuals and professionals, every day. Responsible for supporting and executing overall communications efforts, working closely with other members of the department and appropriate staff from within YNHHS, as well as freelance designers, photographers, printers and other vendors. Has primary responsibility for internal and external communications for Yale New Haven Health System and its delivery networks. Serves as writer or editor for various publications; production manager for printed and patient education materials; copywriter for handouts, direct mail, brochures and other materials. Able to develop extensive amounts of written material under very tight deadlines and to translate complex medical information into consumer-friendly language. Develops communications plans for departments, services, projects and events. Writes and edits press releases; works with media, as needed. EEO/AA/Disability/Veteran

Requirements

Bachelor of Arts in Journalism, English, Public Relations, Mass Communications, Marketing or related field required.
Minimum six (5) to eight (8) years of progressive experience in journalism, marketing communications, corporate communications or public relations, preferably in health care related fields. The candidate should have experience with both internal and external communications, including writing, editing, print production, publishing and media relations, as well as ability to work with and manage budgets and deadlines. Also needs experience with project management; developing communication plans and organizing and publicizing events.
Exceptional research, writing and editing and communications skills, including interpersonal communication, organizational ability, working knowledge of print and electronic media, proficiency in print production and high-level computer and Internet skills.

Responsibilities

Help plan, manage and execute internal and external Hospital and System communications.
Research, interview, write, edit, produce and plan distribution of System information, including employee and physician communications.
Develop and implement hospital or System communication plans and vehicles as needed, for departmental, Hospital and System programs, services and events.
Manage brochures, pamphlets, newsletters, patient education materials, etc for both internal and external audiences.
Ensure that communication strategies and messages are culturally competent and sensitive to the needs of specific audiences, and will adapt content for a variety of formats and media, including print, web and social media.
Supervise and coordinate the work of freelance writers, graphic designers and photographers, event planners, and printers and other vendors to oversee the creation, design and production of Hospital and System printed materials.
Assist with photography needs, arranging or taking photos as needed and supporting photo filing and storage.
Support Hospital and System senior administrators with research, writing articles, presentations and event planning, as needed.
Provide writing and editing support
Identify editorial content and coordinate efforts of field reporters at other System facilities.
Provide writing support for YNHHS and Delivery Network web sites and social media, as needed, working with Hospital and System clinical staff, administrators, employees, donors, volunteers, interns, patients and family members and others.
Review, edit and consult on other departments' publications as needed.
Contribute to Hospital and System media relations efforts, identifying and writing stories, sending pitches/press releases and website media stories
Demonstrate collaboration and teamwork.
Maintain positive, productive relationships with clients and vendors. Communicates information clearly, concisely and professionally.
Effectively manage and prioritize multiple projects with overlapping deadlines.
Serve as an integral member of the Marketing &Communications team, while working independently and planning/managing time effectively.
Respond well to feedback and art direction provided by Marketing &Communications managers, staff or clients.
Work closely with other staff members, interns, volunteers, graphic artists and freelance writers, designers, photographers and printers as needed.
Represent Marketing &Communications and YNHHS with professionalism and integrity.
Perform other duties as assigned.
Assist with event and project planning, execution and communication support, as needed.
Serve on or participate in various committees, as assigned by supervisor.
Participate in disaster or crisis communication plans.