University of Minnesota-posted 3 months ago
$58,000 - $61,500/Yr
Full-time
Minneapolis, MN
Educational Services

The Marketing & Communications Coordinator advances the marketing and communications initiatives of University Recreation and Wellness (RecWell) through content creation, project management, and supervision of a student creative team. This role manages a wide range of communications - including website, email, social media, print, and event promotions - ensuring all materials are accurate, professional, and aligned with University standards. The coordinator also plays a key role in shaping and executing social media strategy, developing engaging and accessible content that strengthens RecWell's brand and connects with diverse student audiences. This position reports to and works closely with the Director of Brand and Creative Strategy and collaborates regularly with colleagues across the Office for Student Affairs and the University to ensure consistency, compliance, and alignment in all communications. This position also oversees and contributes to large-scale, public-facing and internal communications and ensures compliance with digital accessibility guidelines and brand standards.

  • Write, edit, and review content being shared across multiple digital and print platforms to ensure accuracy, alignment with brand voice, accessibility, and consistency with University standards.
  • Serve as a digital accessibility lead for RecWell, ensuring compliance with University and federal accessibility standards.
  • Work with students to produce timely marketing content, including graphic design, photography, video, social media, and written materials.
  • Manage and update RecWell's website and blog, and oversee the maintenance of student-led Sport Club websites.
  • Plan and distribute departmental mass email communications to internal and external audiences.
  • Manage RecWell's social media channels and strategy, including all student-led Sport Club social media content.
  • Track analytics across all communication platforms and provide recommendations to improve accessibility and reach.
  • Supervise student staff by providing training, coaching, feedback, and mentorship.
  • Mentor students in marketing and communications skills such as writing, editing, design, and visual communication.
  • Lead the project management workflow for RecWell's marketing and communications team.
  • Facilitate discussions with program areas to define project scope, timelines, content needs and accessibility requirements.
  • Coordinate communication calendars to ensure projects are delivered on time.
  • Partner with the Office for Student Affairs and program managers to align RecWell communications with University priorities.
  • Maintain documentation of digital accessibility practices across all communication platforms.
  • Contribute to annual reports, marketing plans, and departmental planning efforts.
  • BA/BS plus two (2) years of experience; or a combination of education and experience totaling at least six (6) years.
  • Strong writing, editing, and communication skills.
  • Experience managing multiple communication platforms (web, social, email, print).
  • Demonstrated ability to manage multiple projects and competing deadlines.
  • BA/BS in communications, marketing, journalism.
  • Experience with Salesforce Marketing Cloud, Drupal, Trello, and Adobe Creative Suite.
  • Experience applying digital accessibility standards in communications and marketing work.
  • Supervisory or student mentorship experience.
  • Experience in higher education.
  • Competitive wages, paid holidays, and generous time off.
  • Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program.
  • Low-cost medical, dental, and pharmacy plans.
  • Healthcare and dependent care flexible spending accounts.
  • University HSA contributions.
  • Disability and employer-paid life insurance.
  • Employee wellbeing program.
  • Excellent retirement plans with employer contribution.
  • Public Service Loan Forgiveness (PSLF) opportunity.
  • Financial counseling services.
  • Employee Assistance Program with eight sessions of counseling at no cost.
  • Employee Transit Pass with free or reduced rates in the Twin Cities metro area.
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