Marketing Communications Coordinator

My Florida Regional Mls • Orlando, FL

391d • Hybrid

About The Position

The Marketing Communications Coordinator is responsible for executing marketing and communications activities that align with Stellar's brand standards. This role focuses on increasing customer awareness of Stellar's products and services through the development and delivery of relevant content. The Coordinator will engage in market research, content creation, campaign management, and performance analysis to enhance brand awareness and achieve business objectives, ultimately contributing to customer satisfaction and Stellar's position as a leading MLS company.

Requirements

• Strong analytical and logical problem-solving skills.
• Excellent written, verbal communications, and interpersonal skills.
• Proven ability to write clearly and effectively for various audiences, with B2B & B2C experience preferred.
• Experience handling multiple projects simultaneously while meeting deadlines.
• Exceptional customer service skills with experience in customer engagement.
• Knowledge of marketing and communications best practices, tools, and strong copywriting skills.
• Knowledge of APA style preferred, with experience citing data sources.
• Strong organizational skills with excellent attention to detail.
• Team player, able to work efficiently independently.
• Maintain professionalism with customers, vendors, and staff.
• Real estate industry experience preferred.
• Creative design experience preferred.
• Bilingual (Emphasis on Spanish) and ability to translate technical documents preferred.

Nice To Haves

• Experience with email marketing, particularly in Salesforce Marketing Cloud/CRM.
• Experience with PPC campaigns; Google, Meta, etc.

Responsibilities

• Develop deadline-driven communications and marketing plans based on project and/or company needs.
• Plan, execute, and manage marketing campaigns across various channels, including email, social media, and digital advertising.
• Create content that supports marketing and communications efforts, such as guides, infographics, images, and videos.
• Maintain brand integrity for Stellar and partner vendors through consistent use of brand identity and messaging.
• Ensure all content aligns with the company's brand voice and messaging guidelines.
• Assist in managing communication during crises, ensuring accurate and timely information dissemination.
• Monitor and analyze metrics to assess the effectiveness of marketing strategies.
• Prepare regular reports on marketing activities and outcomes using Excel/Google Sheets.
• Create and source content for Stellar's social media channels, responding to customers as needed.
• Update and optimize SEO and company website content as needed.
• Track and analyze website traffic and user behavior using analytics tools, specifically Google Analytics.
• Assist in developing and implementing internal marketing strategies.
• Support internal events and meetings to enhance employee engagement.
• Assist in planning and organizing marketing events, such as trade shows and product launches.

Benefits

• Medical insurance
• Dental insurance
• Short/long term disability
• Life insurance
• Personal time off
• Volunteer days
• 401K plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Real Estate
• Education Level: Bachelor's degree