Marketing Communication Specialist

Heidelberg Engineering • Franklin, MA

6d • Hybrid

About The Position

The Marketing Communication Specialist serves as a key voice of the Heidelberg Engineering brand, helping to elevate presence across digital, print and customer-facing channels. Support the planning, creation and execution of marketing initiatives that empower eye care professionals, fuel product success and strengthen our leadership in the ophthalmic imaging space.

Requirements

• Bachelor’s degree in marketing, communications, business, graphic design, internet technologies, or related field.
• Minimum of 3 years of marketing communications experience; medical device experience preferred.
• Proficiency with Microsoft Office, Adobe Creative Suite (InDesign, Photoshop), and web CMS tools; Salesforce CRM, graphic design skills, and Pardot experience are a plus.
• Ability to thrive in a fast-paced environment, adapt quickly, and manage multiple projects efficiently.
• Strong organizational and communication skills; experience in an FDA-regulated environment is a plus.

Nice To Haves

• medical device experience
• Salesforce CRM experience
• graphic design skills
• Pardot experience
• experience in an FDA-regulated environment

Responsibilities

• Collaborate in planning and executing marketing communication strategies supporting sales efforts, tradeshows, and customer events.
• Create, research, and produce compelling marketing assets-email campaigns, sales tools, brochures, digital content, and more.
• Manage media plan execution: secure rates, develop campaigns, coordinate with media partners, oversee budgets, and analyze performance.
• Partner with our social media team to build monthly content calendars, develop creative engagement tactics, and track metrics to optimize results.
• Maintain accurate, up-to-date website content across our U.S. platforms and manage Business Lounge user registrations.
• Oversee regulatory approval workflows for all materials you produce.
• Track and manage inventory of printed materials.
• Support the Product Marketing Managers in launching and growing product market share.
• Work collaboratively with colleagues across the U.S. and Germany.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level