Marketing Co-Op - Retail and Recruiting Summer 2026

Crown Equipment Corporation•New Bremen, OH

77d

About The Position

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership. Assist in developing marketing materials for retail promotions and recruiting campaigns Conduct competitor research to identify trends in retail and employer branding Research and recommend strategies to enhance Crown's presence on social medial for recruiting and retail promotions Assist with researching new recruitment tactics to be used for current campaigns Create and schedule social media content across platforms (LinkedIn, Instagram, Facebook) for recruiting marketing Develop social media content for upcoming recruitment activities/hiring events Provide metrics for Crown's social media #CareersAtCrown channels Update recruiting communications overview materials to reflect current strategy Assist in analyzing retail campaign marketing reports and summarize insights Work with retail and recruiting teams globally to ensure consistent brand messaging Update retail marketing overview for branch and dealer visits Attend team meetings to support the creation of recruiting and retail marketing strategy plans Work collaboratively with the marketing team

Requirements

Undergraduate student pursuing a degree in Marketing, Communications, and/or related field
Strong writing, research, and organizational skills
Familiarity with social media platforms and digital marketing tools
Interest in recruiting marketing, employer branding, and retail campaign strategy

Responsibilities

Assist in developing marketing materials for retail promotions and recruiting campaigns
Conduct competitor research to identify trends in retail and employer branding
Research and recommend strategies to enhance Crown's presence on social medial for recruiting and retail promotions
Assist with researching new recruitment tactics to be used for current campaigns
Create and schedule social media content across platforms (LinkedIn, Instagram, Facebook) for recruiting marketing
Develop social media content for upcoming recruitment activities/hiring events
Provide metrics for Crown's social media #CareersAtCrown channels
Update recruiting communications overview materials to reflect current strategy
Assist in analyzing retail campaign marketing reports and summarize insights
Work with retail and recruiting teams globally to ensure consistent brand messaging
Update retail marketing overview for branch and dealer visits
Attend team meetings to support the creation of recruiting and retail marketing strategy plans
Work collaboratively with the marketing team