Marketing Cloud Technology Owner

Veritiv • Sandy Springs, GA

2d

About The Position

Our Marketing Cloud Product Owner will be responsible for leading the strategy, management, and execution of our Salesforce Marketing Cloud platform. This role is a blend of product ownership and hands-on technical expertise—owning the roadmap, delivering innovative marketing solutions, and ensuring campaigns are executed flawlessly. As the Marketing Cloud Product Owner, you will collaborate closely with fellow product owners, architects, and administrators to ensure seamless integration and a consistent stakeholder experience across all Salesforce solutions

Requirements

• 5-10 years of related job experience.
• Bachelor's Degree

Responsibilities

• Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
• Develop and maintain the platform roadmap in alignment with business goals.
• Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
• Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
• Evaluate and integrate new AI-driven features and marketing innovations.
• Configure data extensions, segmentation, and personalization logic.
• Set up and maintain reusable assets such as content blocks, templates, and automations.
• Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
• Conduct A/B and multivariate tests to improve campaign effectiveness.
• Monitor campaign metrics, provide performance insights, and recommend data-driven optimizations.
• Leverage AI and predictive analytics for personalization and audience targeting.
• Train and support marketing team members on platform features and best practices.
• Act as the liaison between commercial strategy, marketing, IT, and external partners.
• Maintain documentation and governance for consistent execution across campaigns.

Benefits

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits, 401k, paid time off and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees