Marketing Cloud Administrator

University of Florida•Gainesville, FL

22h•$85,000 - $95,000

About The Position

UF Information Technology (UFIT) is currently seeking an experienced Marketing Cloud Administrator to join the Constituent Relationship Management (CRM) Team in Applications, Development and Integrations (ADI), a unit within UFIT. Employment with UFIT provides an excellent opportunity to work with other dedicated employees focused on understanding and interpreting the technological needs of the University of Florida’s innovative and inspirational community. The Constituent Relationship Management (CRM) Team within University of Florida Information Technology (UFIT) is responsible for the campus-wide enterprise Salesforce org which is used by a wide variety of offices to manage and enhance support provided to students, staff, and faculty. The offices use Salesforce for a wide range of case management scenarios, event management, and communications as well as for unit-specific business processes. The instance integrates closely with other enterprise systems such the enterprise human resource system, the student information system, and other campus-wide systems. On the CRM Team we strive to be nimble yet stable and to help the university be more efficient and effective in how we serve the members of our university community. Some key responsibilities and characteristics of this position are: Perform hands-on solution design, prototyping, proof-of-concepts, as required in support of current and new projects Work with the CRM Team and Marketing Cloud clients on development, testing, production support, etc. Be able to estimate scope for development efforts Communicate with stakeholders regarding status Participate in business and technical meetings Provide timely status updates to project leadership Identify and mitigate risks in process and technology Support architectural and development guidelines and best practices Monitor and troubleshoot issues with Marketing Cloud sends and bounces About UF Information Technology Led by Senior Vice President and CIO Elias Eldayrie, the eight departments comprising UFIT are: Academic Technology; Applications, Development, and Integrations; Business Center; Customer Experience and Resource Planning; Data Platform and Analytics; Information Security Office; Infrastructure and Communication Technology; and Research Computing. UF Information Technology (UFIT) enables teaching, learning, research, and service on campus and across the region with state-of-the-art enterprise IT systems, including SEC and SUS universities, and the opportunity to teach using HiPerGator. For more information about UFIT and its goals and governance, visit https://it.ufl.edu/about-ufit/strategic-plan/ . About the University of Florida One of America’s all-around best universities, the University of Florida drives future-making education, eye-opening discoveries, life-saving health care, and community-building collaboration for our state, our nation, and our world. UF is in Gainesville, a city of approximately 150,000 residents in North-Central Florida, 50 miles from Florida’s West Coast, 67 miles from the Atlantic Ocean, and within a 2-hour drive to large metropolitan areas (Orlando, Tampa, Jacksonville). The beautiful climate and extensive nearby parks and recreational areas afford year-round outdoor activities, including hiking, biking, and nature photography. UF’s large college sports programs, museums, and performing arts center support various activities and cultural events for residents to enjoy. Learn more about what Gainesville has to offer at Visit Gainesville.

Requirements

Bachelor's degree in an appropriate area and two years of relevant experience; or a high school diploma or equivalent and six years of experience.
Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.

Nice To Haves

Demonstrated knowledge with managing users, business units, permissions and settings within Salesforce Marketing Cloud
Experience with Contact Builder
Experience creating and managing Marketing Cloud Journeys
Knowledge of Marketing Cloud email templates, including HTML, CSS, and AMPScript
Familiarity with HTML/CSS
Experience designing and implementing Custom Subscription Centers
Experience with SQL use in Automation Studio
Strong understanding of Salesforce data model, including objects, fields, and relationships
Experience with Salesforce Marketing Cloud, Service Cloud, Sales Cloud
Familiarity with Salesforce Education Cloud, Education Data Architecture
Familiarity with HTML, CSS and JavaScript
Familiarity with SQL and relational database systems

Responsibilities

Perform hands-on solution design, prototyping, proof-of-concepts, as required in support of current and new projects
Work with the CRM Team and Marketing Cloud clients on development, testing, production support, etc.
Be able to estimate scope for development efforts
Communicate with stakeholders regarding status
Participate in business and technical meetings
Provide timely status updates to project leadership
Identify and mitigate risks in process and technology
Support architectural and development guidelines and best practices
Monitor and troubleshoot issues with Marketing Cloud sends and bounces

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