Marketing Cloud Account Engagement (Pardot) Specialist

Workwear Outfitters • Nashville, TN

244d

About The Position

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with more than 5,800 employees in facilities spanning the globe. Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Walls®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, Horace Small®, CritiCore®, and OOBE®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel. Our Purpose: “We champion and empower workers who make our world work better.”

Requirements

• Current MCAE (Pardot) Specialist certification.
• 2-4 years of hands-on experience with MCAE/Pardot.
• Proficient in HTML for emails and landing pages.
• Strong understanding of B2B marketing and campaign execution.
• Effective communicator with strong organizational and project management skills.
• Detail-oriented with excellent problem-solving abilities.

Responsibilities

• Manage and optimize the Marketing Cloud Account Engagement platform across four unique brands and the parent company.
• Design, build and execute marketing automation workflows in Engagement Studio.
• Build landing pages and promotional emails with dynamic content and personalization.
• Create email templates for sales and manage connected campaigns.
• Develop forms, form handlers, custom redirects, and email preference centers.
• Execute B2B email campaigns, A/B tests, and analyze performance metrics.
• Oversee prospect database segmentation and hygiene.
• Manage users, roles, and sync errors within Pardot.
• Support third-party integrations and troubleshoot issues.

Benefits

• Medical, vision and dental coverage.
• Life and Disability coverage.
• 401K.
• Tuition reimbursement.
• Employee Assistance Program.
• Flexible Spending Accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level