Marketing Channel Strategy Manager

Salesforce•Indianapolis, IN

5d•Hybrid

About The Position

Slack Marketing Operations is looking to grow its Marketing Channel Strategy and Optimization team. As a key member of this team, you will have an extraordinary opportunity to shape and optimize the performance of Slack's marketing channels, ensuring operational excellence, data-driven insights, and continuous improvement across our commercial marketing efforts. You will serve as a strategic partner to campaign managers and marketing leaders, applying your expertise in channel optimization, analytics, and governance to drive measurable business impact.

Requirements

5+ years of experience in marketing operations, channel strategy, or analytics roles
2+ years experience with marketing technology platforms such as Salesforce Marketing Cloud, Sprout Social, Tableau, or similar analytics and automation tools
Strong analytical skills with intermediate to advanced knowledge of Excel/Google Sheets and experience with SQL or other data analysis tools
Demonstrated experience building dashboards and reporting frameworks that deliver actionable insights to leadership
Experience working with multiple, cross-organizational stakeholders and managing complex projects with competing priorities
Knowledge of digital marketing performance metrics including open rates, click rates, engagement rates, conversion rates, and pipeline attribution
Experience creating, documenting, and improving processes to ensure timely and high-quality execution across channel programs
Experience using data to inform strategies, measure success, conduct A/B testing, and experiment to optimize performance
Strong communication skills with the ability to translate complex data into clear, strategic recommendations

Nice To Haves

Prior experience using Slack in a work environment preferred
Experience with UTM tracking, campaign attribution models, and marketing analytics frameworks preferred

Responsibilities

Channel ownership & governance: Serve as the subject-matter expert for assigned marketing channels, ensuring best practices, compliance, and operational excellence across all campaigns. You'll establish and enforce governance frameworks, set performance standards, and create remediation protocols to maintain channel health.
Analytics & performance reporting: Own channel dashboards and reporting, delivering actionable insights on campaign ROI, pipeline impact, lead quality, and efficiency metrics to leadership. You'll monitor key performance indicators including Marketing Driven Pipeline (MDP), engagement rates, conversion metrics, and channel attribution to inform strategic decision-making.
Campaign enablement & optimization: Partner with campaign managers to ensure accurate execution, identify performance trends, and collaborate with engineering to embed continuous improvements into AI workflows and systems. You'll conduct diagnostic analyses, develop optimization strategies, and implement tracking frameworks to enhance channel performance.
Own the end-to-end governance framework for assigned marketing channels, including establishing audience size thresholds, approval workflows, and remediation protocols to ensure channel health and compliance with company policies
Collaborate with analytics team members to develop and maintain comprehensive performance dashboards and reporting infrastructure that provides real-time visibility into channel performance, campaign ROI, MDP attribution, and efficiency metrics
Conduct diagnostic analyses to identify optimization opportunities, including evaluation of audience segmentation, content performance, targeting strategies, and channel-specific best practices
Partner with Growth Programs Managers and campaign marketers to define campaign requirements, ensure accurate execution with standardized UTM tracking, and align with channel governance methodologies
Define data needs to support future channel programs and collaborate with operations, data engineering, and MarTech teams to enhance marketing tools and reporting capabilities
Develop ongoing strategies to enhance channel performance, including experiment design and execution, A/B testing frameworks, and continuous optimization initiatives
Create and maintain comprehensive documentation of channel processes, standards, and best practices while maintaining alignment with the broader marketing operations team
Report regularly on channel performance to marketing leadership, communicating impact, trends, and strategic recommendations with clear, actionable insights
Strategically solve problems to ensure high-quality campaign execution, proper attribution, and data integrity across all channel activities
Monitor industry trends and channel platform updates to identify new opportunities for optimization and ensure Slack maintains competitive channel performance
Support cross-functional initiatives to improve marketing efficiency, reduce operational costs, and drive innovation through AI-enabled workflows and automation