Marketing Category Manager

Humana

273d • $78,400 - $107,800 • Remote

About The Position

The Marketing Category Manager is a key strategic leader responsible for optimizing Humana's marketing procurement strategy. This role focuses on driving value and efficiency across strategic agency engagements, marketing technology, and data-driven campaign performance. By leveraging deep category expertise and market insights, this individual will collaborate with internal stakeholders to structure multi-year agreements, establish clear performance metrics, and ensure alignment with Humana's business objectives. We thrive on curiosity, data-driven decision-making, and an entrepreneurial spirit—seizing opportunities, solving challenges proactively, and fostering long-term partnerships that enhance Humana's brand and marketing effectiveness.

Requirements

• Bachelor's degree in Supply Chain Management, Business, Marketing, or a related field.
• 3+ years of experience in procurement, sourcing, or supply chain management.
• Strong analytical and financial acumen, with the ability to assess procurement impacts on business performance.
• 2+ years of Category Management experience.

Nice To Haves

• Project leadership experience, managing complex supplier negotiations and contracts.
• Understanding of marketing agency models, media buying structures, and performance-based contracting.
• Passion for continuous improvement, consumer experience, and driving marketing efficiency.
• Master's degree (MBA, Supply Chain, or Marketing focus).
• Experience in marketing procurement, agency sourcing, or marketing technology procurement.
• Strong knowledge of digital marketing trends, media buying processes, and analytics-driven decision-making.

Responsibilities

• Support, develop and execute procurement strategies for agencies, ensuring alignment with Humana's top marketing objectives and maintaining a preferred agency roster.
• Structure and negotiate multi-year agreements, incorporating rate cards, retainers, KPIs, and project-based scopes to drive cost efficiencies and accountability.
• Media planning, buying, and stewardship across all channels.
• Creative services, strategy, website development, SEO, and digital experience management.
• Performance marketing and media mix modeling across business lines (Retail, CenterWell, Humana Brand).
• Support and enable tier 2 and tier 3 subcontracted agency services with Humana's internal agency.
• Lead the end-to-end RFP and negotiation process, maximizing value creation while mitigating financial and operational risks.
• Ensure agency and vendor contracts are structured to enforce supplier accountability, performance transparency, and continuous improvement.
• Analyze spend data, total cost of ownership (TCO), and market trends to drive informed procurement decisions.
• Act as the supply and sourcing relationship champion, leading a supply sourcing council ensuring seamless integration with procurement strategies and Humana's business objectives with marketing teams, finance, and procurement.
• Develop and implement procurement governance frameworks, ensuring compliance with internal policies and industry best practices.
• Provide strategic guidance on budget planning, cost forecasting, and ROI analysis for marketing investments.

Benefits

• Medical, dental and vision benefits.
• 401(k) retirement savings plan.
• Paid time off, including company and personal holidays, volunteer time off, paid parental and caregiver leave.
• Short-term and long-term disability.
• Life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree