Marketing Campaign Strategist

ICCU•Chubbuck, ID

10h

About The Position

Strategize the development and manage the execution of member and business acquisition, retention and relationship-building marketing campaigns, programs, and special initiatives. Duties and Responsibilities: Collaborate with department leads and executives to create effective growth strategies. Generate and execute campaigns for member and business acquisition, retention and relationship building using targeted campaigns and other marketing avenues Prepare thorough campaign plans including market research, targeting criteria, channel strategy and schedule, and goals Manage the development and execution of multiple campaigns concurrently Monitor and report on effectiveness of marketing campaigns and initiatives and provide meaningful analysis and insight for future efforts Evaluate and utilize third-party data for increased member and business acquisition and retention. Help develop marketing matrices to track and report efforts Manage Commercial Services sponsorship activities through sponsorship prospecting, proposal evaluation, and contract recommendations and servicing Evaluate marketing and advertising needs for use in agreements with Commercial Services sponsorship partners Using specific business verticals, generate targeted segments and contact lists for Business Relationship and Commercial Lending teams Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities Understand the competitive landscape and identify strategic opportunities and threats while staying current on market trends. This includes ongoing competitor research and evaluation. Manage Hispanic outreach efforts for the organization Research and make recommendations for special projects Maintain a working knowledge of direct marketing best practices Maintain a working knowledge of Credit Union’s products and lending standards Represent the Credit Union at community events as needed

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field required
0-3 years of experience managing marketing campaigns and efforts
Excellent project management, analytical, and problem-solving skills
Ability to prioritize, meet deadlines, and manage changing priorities with limited direction
Experience using marketing campaign management tools
Ability to always maintain the confidentiality of Credit Union and member records
High level of professionalism
Strong interpersonal skills with the ability to manage expectations
Ability to analyze member needs, develop, and coordinate marketing activities to fit member needs with Credit Union products and services
Must be willing to comply with the Bank Secrecy Act and USA Patriot Act as implemented by ICCU
Team member will be asked to work extended/unique hours
Perform tasks requiring manual dexterity (processing paperwork, filing, stapling, sorting, collating, typing, counting cash, etc.)
Sit for extended periods of time
Lift 20-40 pounds of applicable supplies including but not limited to copy paper, cash drawers, marketing material, etc.
Repetitive motion using wrists, hands, and fingers
Reach keyboards
Ability to operate basic office machines (calculator, computer, telephone, copy machine, fax machine, etc.)
Must be eligible for membership at ICCU to obtain employment
ICCU is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, age, disability, protected veteran status or other characteristics protected by law

Nice To Haves

Master’s degree preferred.
Preferably some financial industry experience.

Responsibilities

Collaborate with department leads and executives to create effective growth strategies
Generate and execute campaigns for member and business acquisition, retention and relationship building using targeted campaigns and other marketing avenues
Prepare thorough campaign plans including market research, targeting criteria, channel strategy and schedule, and goals
Manage the development and execution of multiple campaigns concurrently
Monitor and report on effectiveness of marketing campaigns and initiatives and provide meaningful analysis and insight for future efforts
Evaluate and utilize third-party data for increased member and business acquisition and retention
Help develop marketing matrices to track and report efforts
Manage Commercial Services sponsorship activities through sponsorship prospecting, proposal evaluation, and contract recommendations and servicing
Evaluate marketing and advertising needs for use in agreements with Commercial Services sponsorship partners
Using specific business verticals, generate targeted segments and contact lists for Business Relationship and Commercial Lending teams
Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities
Understand the competitive landscape and identify strategic opportunities and threats while staying current on market trends. This includes ongoing competitor research and evaluation
Manage Hispanic outreach efforts for the organization
Research and make recommendations for special projects
Maintain a working knowledge of direct marketing best practices
Maintain a working knowledge of Credit Union’s products and lending standards
Represent the Credit Union at community events as needed