Marketing Campaign Specialist
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About The Position
Anderson University's Marketing Department is seeking applications for a 12-month, full-time Marketing Campaign Specialist. This position is integral to the design and optimization of lead generation and omnichannel campaigns. The Marketing Campaign Specialist will create successful campaigns and lead student acquisition and engagement efforts across the student lifecycle, from enrollment to alumni/donor, utilizing email, SMS, and other advertising channels. The role requires simultaneous coordination and collaboration with the University's Admission Department and Deans to market new initiatives that support the growth of Anderson University and enhance student retention efforts.
