Marketing Campaign Specialist

Arizona Liver Health-posted about 5 hours ago
$70,000 - $90,000/Yr
Full-time • Mid Level
Onsite • Mesa, AZ
101-250 employees
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The Marketing Campaign Specialist is responsible for leading the planning, execution, and performance optimization of targeted marketing campaigns across patient recruitment and business development initiatives. This individual will work cross-functionally with study teams, business development, and creative resources to develop campaigns that drive enrollment, awareness, and sponsor engagement for ACT, ALH, and VEN. A strong mix of data analysis, strategic messaging, and digital campaign management is essential to this role.

  • Plan, develop, and manage targeted recruitment campaigns for clinical trials across paid media, social, email, and community outreach.
  • Assist in the creation and editing of visual content (graphics, short videos, etc.) using tools like Canva or Adobe Suite for paid advertising
  • Collaborate with study teams to understand protocol criteria, target demographics, and site-specific needs.
  • Create and test recruitment messaging, visuals, and calls to action for diverse populations.
  • Collaborate with the BD team on outreach campaigns to sponsors and CROs, including email sequences, LinkedIn ads, and conference activations.
  • Build and maintain asset portfolio that position the organization as a high-performing trial site/network, including testimonials, metrics, and site profiles.
  • Lead campaign planning, execution, and reporting using platforms such as Meta Ads Manager, Google Ads, and Monday.com.
  • Develop performance dashboards to monitor KPIs across recruitment and BD campaigns.
  • Manage campaign budgets, vendor relationships, and ensure alignment with branding and compliance standards.
  • Analyze campaign results and generate actionable insights to improve engagement and conversions.
  • Strong understanding of paid media platforms (Meta, Google, YouTube, LinkedIn, X) and CRM tools (Monday.com preferred).
  • Excellent copywriting skills with the ability to adjust tone for patient or industry audiences.
  • Demonstrated success in managing campaign timelines, budgets, and vendor relationships.
  • Analytical mindset with proficiency in performance analysis and strategic optimization.
  • Bachelor’s degree in marketing, communications, life sciences, or a related field.
  • 4–6 years of marketing experience, ideally in healthcare, clinical research, or patient/participant acquisition.
  • Must be able to reliably commute or plan to relocate before starting
  • Must have valid documentation and authorization to work in the U.S.
  • Familiarity with HIPAA and IRB (Institutional Review Board) marketing compliance.
  • Prior experience in patient recruitment or clinical trial marketing.
  • Knowledge of feasibility tools, trial databases, or sponsor/CRO marketing strategies.
  • Bilingual or multicultural marketing experience is a plus.
  • Meta Ads Manager, Google Ads, YouTube Ads
  • Canva, Adobe Creative Cloud
  • Monday.com, CRM Platforms, Google Analytics, Microsoft Suite
  • Health, Dental, Vision (with HSA plans and employer contribution)
  • 3 weeks PTO
  • 5 days Sick Time
  • 7 Company holidays + 2 Half-days
  • 401K with 6% company match
  • Short & Long Term Disability
  • Continuing Education
  • Shared company vehicles for required travel
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