Marketing Campaign Specialist - Remote

Fictiv

134d • $75,000 - $110,000

About The Position

As a Marketing Campaign Specialist, you will be responsible for end-to-end campaign planning, execution, and monitoring of omni-channel marketing campaigns. Leveraging our Marketing Technology (Martech) stack you will have great decision-making capabilities as well as responsibilities to support the businesses financial targets. Work with a cross-department group across Marketing, Growth and Product teams to plan, build, deploy and improve campaigns. This includes single-send campaigns, to multi-channel product releases (across web, webinar, digital ad, email, etc.), to nurture campaigns of prospect to long-term customers. This role has the opportunity to grow into strategic planning, and/or Marketing Technology management.

Requirements

• 3–5 years of professional experience with Marketing Operations.
• Experience within Marketing Automation Platforms (MAPs): Marketo, HubSpot, Eloqua, etc.
• Experience working with Martech platforms integrated with MAP: Drift, Chili Piper, GotoWebinar, systems, and the sync to MAPs (Salesforce and Marketo preferred).
• 4-year degree in Information Technology, Marketing or related field. Degrees in similar areas of study will also be considered.
• Excellent communication skills and the ability to work as part of a team are essential.
• Highly organized with exceptional attention to detail.
• Ability to handle multiple priorities in a fast-paced environment.

Nice To Haves

• A successful candidate will also exhibit a strong desire to learn and understand all aspects of the company’s operations and be able to interact directly with other departments.
• Ability to travel 0–10% annually in the U.S. for team meetings, offsites, etc.

Responsibilities

• Build, deploy and report on campaigns executed in Marketo or equivalent Marketing Automation System, and leverage Martech integrations.
• Intake planning with cross-functional stakeholders for prioritization and omni-channel campaign execution.
• Responsible for all Marketing Campaign Operations across: email, web forms, nurture builds and maintenance.
• Assists in project management of PMM campaigns: discovery, build and deployment, QA.
• Backup of Marketing Operations - Marketo backend management, architecture requirements and new deployments.
• Develop best-practices for leveraging our entire Marketing Technology stack to engage prospects.
• Track, analyze, and improve on campaigns while reporting on success metrics.
• Working with Lifecycle and other marketer team members, identify and champion new campaign and/or persona opportunities.

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees