Marketing Campaign Operations Specialist

GTY Technology Holdings Inc.•Atlanta, GA

56d•Hybrid

About The Position

We are seeking a detail-oriented and technically skilled Marketing Campaign Operations Specialist to join our dynamic marketing team. In this role, you will be responsible for executing and managing multi-channel marketing programs that drive lead generation and customer engagement. A key focus of this role is hands-on development of marketing emails-you will build, test, and deploy high-quality, responsive email campaigns using Pardot, HTML, and CSS to ensure brand alignment, performance optimization, and cross-platform compatibility. This position is ideal for someone who thrives on precision, enjoys working in marketing automation platforms, and is motivated by continuous improvement and measurable outcomes.

Requirements

Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring
Strong working knowledge of HTML and CSS for customizing emails, landing pages, and other web assets.
Experience with lead routing, account matching, and ABM orchestration.
Hands-on experience with WordPress for managing campaign-related content and plugins
Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines
Effective communication and collaboration skills to work with cross-functional teams
Analytical thinking with the ability to interpret data and recommend improvements
Proactive, adaptable, and eager to learn in a fast-paced environment

Nice To Haves

Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), digital ad platforms (e.g., LinkedIn Ads), and analytics platforms (e.g., Google Analytics) is a plus.
Pardot Specialist or comparable marketing automation certification
Experience operationalizing marketing campaigns using email marketing best practices
Intermediate Excel skills for data manipulation, including pivot tables, VLOOKUP, and related formulas

Responsibilities

Build, test, and deploy responsive email campaigns in Pardot using HTML and CSS, ensuring brand consistency, functionality, and performance optimization across devices.
Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.
Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to inform and optimize future campaigns.
Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM segmentation.
Maintain accurate program and lead data in Pardot and Salesforce to ensure reliable campaign attribution and performance reporting.