Marketing Campaign Manager (HYBRID - Reston, VA)

Ellucian • Washington, DC

316d • Hybrid

About The Position

Join Ellucian's dynamic Marketing Campaign Team and play a pivotal role in shaping the future of higher education. As a Marketing Campaign Manager, you'll drive innovative, data-driven marketing programs that resonate with higher education personas, ensuring a seamless customer journey. Collaborating with passionate professionals, you'll design and execute impactful campaigns, leveraging cutting-edge MarTech tools to optimize performance and accelerate marketing-contributed pipeline growth. Your work will directly impact student success and institutional achievements, making a lasting difference in the world of education—all within a collaborative and forward-thinking environment.

Requirements

• 3-5 years of experience in marketing, preferably in demand generation/campaign management.
• Ability to leverage data and insights in the development and optimization of marketing programs aligned to business objectives.
• Strong project/program management skills with the ability to drive planning and ensure flawless execution.
• Demonstrated ability to work cross-functionally and build rapport with core stakeholders and team members.
• Highly motivated, driven, passionate, and accountable. Takes initiative to get things done and be a team player.
• Strong interpersonal, verbal, and written communication skills.
• Extremely resourceful, leveraging all resources to execute campaigns and ensure KPIs are met.
• Experience with Salesforce, Marketo, Tableau, Monday, 6Sense, or similar technology.

Nice To Haves

• Preferably have a passion for higher education and Ellucian's vision to support institutions to unlock learning for all.
• Marketing in the B2B space, experience in Higher Ed or SaaS is preferred.

Responsibilities

• Develop a content and tactic mix based on the higher education buyer's journey, ensuring a consistent customer or prospect experience that drives strong messaging and clear CTAs.
• Support the strategy and execution of integrated marketing programs that align with higher education personas and needs-based messaging and content.
• Support the creation and acceleration of marketing-contributed pipeline through integrated marketing programs incorporating email marketing, digital media, paid social, live and virtual events, direct mail, etc.
• Work with the Marketing Operations & Digital Marketing Teams to measure campaign performance using Salesforce & Tableau dashboards and identify tactics for A/B testing.
• Measure results and use data to identify opportunities to refine tactic and content mix to yield accelerated conversion rates across the funnel.
• Collaborate with solutions marketing, corporate strategy, and digital marketing team to ensure programs utilize compelling content aligned to targeted personas.
• Work closely with sales enablement teams to ensure sales is aware of programs launching and is enabled to have lead follow-up conversations.
• Manage marketing program budget allocation, ensuring updates are properly documented for Marketing Leadership and Finance.
• Coordinate effectively with cross-functional teams, including Solutions Marketing, Digital Marketing, Field Marketing, Corporate Comms, Sales, Sales Enablement, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services