Marketing Campaign Lead, AI

CDW • Chicago, IL

11h • $68,000 - $97,200

About The Position

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW. Job Summary We’re looking for a strategic and results-driven Campaign Lead to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and pipeline growth. This role is critical in aligning cross-functional teams—performance marketing, digital, content, campaign planning and Integrated Tech/Digital Velocity —to deliver impactful, full-funnel programs that resonate with our B2B tech audience.

Requirements

• Bachelors degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
• OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
• Proven success managing integrated marketing campaigns that drive measurable outcomes.
• Strong project management and organizational skills; comfortable juggling multiple priorities.
• Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
• Excellent written and verbal communication skills; ability to simplify complex topics.
• Data-driven mindset with the ability to translate metrics into actionable insights.
• Collaborative and flexible team player who thrives in a fast-paced environment.

Nice To Haves

• Experience with account-based marketing (ABM) strategies and tools.
• Familiarity with B2B buyer journeys, tech personas, and sales cycles.
• Understanding of SEO, paid media, and performance marketing fundamentals.

Responsibilities

• Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
• Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
• Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
• Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
• Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
• Own campaign reporting and stakeholder communication, including performance recaps and insights.
• Support the integration of campaigns into ABM and sales enablement programs when applicable.
• Manage budgets, vendor relationships, and internal resources related to campaign delivery.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees