Marketing Campaign Coordinator

Informa Group Plc. • Newton, MA

6d • $50,000 - $60,000 • Onsite

About The Position

This role can be based in our 275 Grove St, Auburndale, MA 02466 office
The Marketing Campaign Coordinator will help take our marketing campaigns and lead generation process to the next level. In this role, you’ll work closely with the demand fulfillment team to develop and consistently optimize our various lead campaigns targeting our different industries. In this role you will:
Manage execution of lead generation promotions for our B2B content marketing campaigns.
Work closely with the larger team to ensure smooth and efficient campaign delivery operations.
Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).
Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals.
Execute and optimize audience segmentation for campaigns with our CDP.Proactively research and identify industry trends.
Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.

Requirements

• 1-2 years of experience developing and executing B2B marketing programs.
• Excellent copywriting and creative skills; show an ability to communicate to niche audiences by learning their lingo.
• Proven success in managing multiple / concurrent multi-channel campaigns.
• Record of owning projects from concept to execution to reporting on results.
• Experience with various marketing platforms + tools.
• Excellent written and verbal communication skills.
• Knack for problem solving and improving efficiencies.

Responsibilities

• Manage execution of lead generation promotions for our B2B content marketing campaigns.
• Work closely with the larger team to ensure smooth and efficient campaign delivery operations.
• Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).
• Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
• Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals.
• Execute and optimize audience segmentation for campaigns with our CDP.
• Proactively research and identify industry trends.
• Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed