Insomniac - Marketing Campaign Coordinator, YouTube

Live Nation Entertainment•Calabasas, CA

2d•$20 - $27•Onsite

About The Position

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. Insomniac is looking for an enthusiastic and experienced Marketing Coordinator to oversee the operations and growth strategy of YouTube. The Marketing Campaign Coordinator, YouTube requires a digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position.

Requirements

2+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy
Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem
High attention to detail while working in a fast-paced environment
Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands
Strong written and verbal communication skills, including experience presenting YouTube performance insights and campaign results to stakeholders
Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice
Proven ability to manage multiple timelines and priorities while collaborating effectively across departments in a fast-paced environment
Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Nice To Haves

Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut

Responsibilities

Create and execute marketing campaigns in coordination with key stakeholders, with YouTube as a primary content and promotional channel, working cross-functionally across digital advertising, social, integrated technology, and brand teams.
Assist with the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives.
Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
Facilitate internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities.
Analyze week-to-week performance data. Including YouTube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners
Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior
Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow
Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets.
Help recruit independent video editors, animators, and YouTube specialists as needed to support initiatives
Oversee the execution of on-site marketing efforts across media, social, and content capture — including planning for livestreaming, real-time content, and post-event recaps
Ensure timely and accurate approvals for all marketing and YouTube/media assets
Support recruitment, training, and onboarding of various team members, including those supporting video and YouTube operations
Train and provide support in onboarding team members, clients, vendors and partners when needed
Other projects and responsibilities as assigned

Benefits

Recognized for seven years as a Great Place to Work® and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Our world-class teams specialize in all aspects of the live entertainment industry, from ground-breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations.
We believe in taking care of the countless employees helping artists bring live music to fans all around the world.
Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips.
And of course, access to free live events through our exclusive employee ticketing program.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.

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