Marketing Campaign Associate I (Atlantic City)

Caesars Entertainment • Atlantic City, NJ

405d

About The Position

The Marketing Campaign Associate I role at Caesars Entertainment involves managing data and executing multiple direct mail and email marketing projects. This position requires fast-paced project management throughout the entire campaign lifecycle, from creation to delivery, focusing on promotions, events, gaming, dining, and hotel offers. Associates will work in teams dedicated to specific properties or markets, handling an average of ten projects per month, with responsibilities spanning from initial strategy formulation to final execution and communication with vendors and stakeholders.

Requirements

• Bachelor's Degree in Marketing, Business, Advertising, or a related field.
• Experience in copywriting and proofreading.
• Working knowledge of Microsoft Outlook, Word, and Excel.
• Familiarity with database structures, terminology, management, and querying tools is preferred.
• Experience in mobile and social media targeted marketing is helpful.

Nice To Haves

• Experience in project management within a marketing context.
• Strong communication skills to effectively collaborate with team members and stakeholders.

Responsibilities

• Manage data and execution components of direct mail and email marketing projects.
• Oversee the lifecycle of marketing campaigns from creation to delivery.
• Set up offer segmentation and query criteria from existing databases.
• Route projects to reviewers and approvers, ensuring timely feedback and approvals.
• Interact with vendors for project execution and proofing.
• Handle inquiries and notifications related to marketing projects.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities
• Employee discounts on services and products

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Accommodation
• Education Level: Bachelor's degree