Marketing Campaign Associate I - Atlantic City, NJ

Caesars Entertainment • Atlantic City, NJ

100d • $20

About The Position

The Marketing Campaign Associate role involves responsibility for creative, data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests. Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to select a creative design, set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.

Requirements

• Bachelor's Degree in Marketing, Business, Advertising or related field.
• Copywriting and proofreading experience.
• Working knowledge of Microsoft Outlook, Word, and Excel.
• Familiarity with database structures, terminology, management, and querying tools preferred.
• Mobile and Social Media targeted marketing experience helpful.
• Must be 21 years or older.

Responsibilities

• Manage creative, data, and execution components of direct mail and email projects.
• Handle advertising for promotions, events, gaming, dining, and hotel offers.
• Oversee project management throughout the campaign lifecycle.
• Work on a team focused on mailed/emailed campaigns for a specific property or market.
• Manage an average workload of ten projects per production month.
• Select creative designs and set up offer segmentation.
• Query criteria from an existing database and set up execution rules.
• Route projects to reviewers and approvers.
• Interact with vendors and handle proofing.
• Address inquiries and notifications related to projects.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• 401(k)-matching program.
• Paid Personal Time Off.
• Paid company holidays.

What This Job Offers

• Job Type: Full-time
• Industry: Accommodation
• Education Level: Bachelor's degree