Marketing & Business Development Manager

Wenger Corporation•Owatonna, MN

66d•Hybrid

About The Position

Wenger Corporation is seeking a Marketing & Business Development Manager to join our team in Owatonna, MN. As a Marketing & Business Development Manager, you will contribute to Wenger Corporation's strategy to inspire and enable great performances by designing and executing Lutefish's comprehensive marketing and sales development strategy. In this role you will manage and optimize Lutefish's marketing and sales development budget to ensure resources are effectively deployed to achieve aggressive sales and growth objectives.

Requirements

10+ years of progressive experience in marketing, business development, or sales, ideally within music technology, consumer goods, SaaS, or creative tools industries.
A proven track record of driving growth through direct marketing initiatives and strategic partnerships.
Strong communication, negotiation, and relationship management skills with the ability to influence at all levels.
Experience managing and developing small, high-performing teams.
A background working with consumer or subscription-based business models.
Proficiency with marketing, analytics, and design tools such as Google Analytics, Shopify, and familiarity with Adobe Creative Suite.
Experience in content creation, brand development, and digital marketing execution.
Strong project management and budgeting skills with the ability to manage multiple initiatives.
Proven leadership in mentoring teams and managing agency or partner relationships.
Strategic thinker with experience in business development, contract negotiation, and market analysis.

Nice To Haves

Passion for music and understanding of the music creation process.
Experience in influencer marketing, and PR campaign execution

Responsibilities

Developing and implementing marketing plans that actively incorporate customer insights and feedback, ensuring strategies are thoughtfully aligned with evolving user needs.
Directing and executing integrated marketing campaigns across digital, social, and email platforms, closely monitoring campaign metrics to maximize user engagement, conversion rates, and revenue generation.
Managing, coaching, and holding accountable the Content creator/social media coordinator and Digital content project manager, ensuring strong execution in alignment with sales targets and brand objectives.
Driving successful launches of new products and features by leading marketing, events, sponsorships, promotions and PR efforts. Collaborate cross-functionally to develop and execute results-oriented go-to-market plan.
Overseeing agency partnerships: assign projects, negotiate contracts, and rigorously evaluate agency performance to ensure marketing initiatives directly contribute to business goals.
Negotiating and securing high-impact contracts with celebrities and influencers to obtain strategic endorsements that boost brand visibility and actively increase user acquisition and engagement.
Planning, helping to organize, and leading events that capture the attention of potential users, foster credibility, and propel both engagement and sales conversion. Work closely with corporate events team to execute impactful industry shows.
Develop and execute effective customer acquisition and retention strategies.
Build and oversee a pipeline of business opportunities targeting both B2B and B2C customers.
Proactively seek out and cultivate relationships with prospective partners, distributors, and institutional clients, including music schools, studios, and universities.
Lead negotiations for partnership agreements and distribution contracts.
Represent Lutefish at key industry events and online conferences to expand brand presence and foster strategic connections.