Marketing & Business Development Manager - Energy, Environment & Transportation

Hogan Lovells • Washington, DC

87d • $150,000 - $180,000

About The Position

Hogan Lovells is a leading global law firm providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world. Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals in all regions of our global practice. We have a well-established global Marketing & Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team focuses on a number of key areas including practice M&BD, clients and markets covering industry M&BD, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects. There are also regional M&BD teams with whom this role will interact. Our Energy, Environment, and Transportation regulatory practices enable clients to adapt to the fast changing and dynamic world, with new types of power generation, mobility modalities, and businesses entering the market. We seek a capable and enthusiastic M&BD Manager to work closely with the relevant practice leaders to advance the business development and marketing activities for these practices. The role will encompass a range of initiatives, including working with practice specialty areas, drafting pitches and credentials, leading profile raising and marketing campaigns, including client programs and events, and coordinating communications such as client alerts, award and directory submissions, and digital content. This is a global role that will work closely with practice and sector teams in the U.S., as well as lawyers and M&BD colleagues in the UK and Continental Europe.

Requirements

• Knowledge of and experience with the energy industry, experience with regulatory practices, and/or highly-regulated sectors preferred.
• Solid understanding of marketing and business development processes.
• Ability to create a positive impact with colleagues, peers, partners and clients.
• Strong written and verbal communication skills, with an excellent eye for detail.
• Effective project management skills including the ability to plan ahead and prioritize conflicting demands.
• Demonstrates a keen interest in self-development and shows initiative.
• Team player who is proactive with a 'can do attitude'.
• Demonstrates consistent excellent service delivery to internal clients.
• Demonstrates an understanding of the firm's business and marketplace.

Nice To Haves

• Prior law firm or professional services firm experience preferred.
• Bachelor’s degree in marketing, communications, business development, or related field is preferred.

Responsibilities

• Manage delivery of award submissions and legal directories.
• Project manage and draft/source content for pitches and credentials.
• Project management and delivery of client events/webinars/conferences/sponsorships.
• Prepare, track and report engagement for client alerts.
• Manage and deliver special projects (e.g. website review, credentials review).
• Respond to general internal practice inquiries.
• Support Practice Area Leads (PALs) to develop global business and M&BD plans and budgets.
• Deliver meaningful market analysis to support the planning process.
• Monitor and report on progress of M&BD plans and budgets.
• Liaise with partners in the U.S., EMEA, and other regions for credentials documents and proposals.
• Participate in the pitch process, including writing proposals and ensuring best practice methodology.
• Write and produce bespoke materials for the practice, including client presentations.
• Maintain information on pitches for the firm-wide pitch systems; monitor success rates.
• Ensure client development principles and best practices are adopted.
• Encourage effective use of the firm’s CRM database (InterAction).
• Support M&BD team on client targeting initiatives and analysis.
• Serve as Client Account Manager for relevant individual clients.
• Support project management and reporting of global thought leadership campaigns.
• Draft, review and update practice area entries in trade publications and directories.
• Coordinate and promote best practice integrated BD strategies.
• Write, edit and produce marketing communications including newsflashes and newsletters.
• Liaise with other BD teams to cross-sell capabilities and credentials.
• Keep the firm's systems updated on case/matters information, pitches/proposals, and credentials.
• Analyze key BD information systems and library of materials.
• Work closely with Knowledge Lawyers to leverage know-how and identify BD opportunities.
• Evaluate analytics of marketing activities and advise the M&BD team.

Benefits

• Discretionary bonus eligibility for full-time employees.
• Fringe benefits for full-time and some part-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees