Marketing Business Analyst

Broadview Federal Credit Union•Albany, NY

About The Position

If you are ready to join a company that truly cares about its employees, our members, and our community then you have come to the right place! Summary of Role The Marketing Business Analyst provides dedicated analytics, research, and performance measurement support to the Marketing & Communications team. This role enables deeper insights into growth opportunities, competitive positioning, and campaign effectiveness by translating complex data into actionable business intelligence. The analyst partners closely with marketing leadership and key stakeholders to advance data‑driven decision making, improve measurement maturity, and strengthen the organization’s research and analytics capabilities. This role functions as a shared analytics resource, supporting multiple leaders and initiatives without adding management overhead.

Requirements

Bachelor’s degree in Business Analytics, Marketing, Data Analytics, Statistics, or a related field (or equivalent experience).
3–6 years of experience in a business analyst, marketing analyst, or analytics‑focused role.
Strong expertise in Google Analytics, including advanced analysis and performance interpretation.
Demonstrated ability to analyze complex data sets and translate insights into actionable business recommendations.
Strong analytical, problem‑solving, and critical‑thinking skills.
Excellent written, verbal, and presentation communication skills.

Nice To Haves

Proficiency in Power BI, including dashboard development, data modeling, and visualization.
Experience supporting marketing, digital, or growth analytics in a financial institution, credit union, or similarly regulated industry.
Familiarity with additional analytics tools or marketing automation tools such as Hubspot.
Experience with competitive analysis, benchmarking, performance measurement and dashboard development frameworks.
Proficiency in Microsoft 365 (Excel, PowerPoint, Word, Teams, SharePoint)

Responsibilities

Digital Marketing Analytics Leverage Google Analytics to analyze website traffic, user behavior, conversion paths, and funnel performance.
Partner with VP of Digital Marketing to measure effectiveness across paid, owned, and earned channels.
Evaluate campaign performance, attribution, and engagement metrics to identify optimization opportunities.
Provide actionable recommendations to improve digital experiences, member journeys, and campaign outcomes.
Performance Measurement & Reporting Develop, maintain, and enhance dashboards and reports to track marketing KPIs, trends, and ROI.
Establish standardized reporting frameworks to ensure consistent measurement across campaigns and channels.
Monitor performance on an ongoing basis, proactively identifying insights, anomalies, and opportunities.
Ensure data accuracy, consistency, and clarity across all reporting outputs.
Research & Market Intelligence Conduct market, member, and competitive research to identify trends, gaps, opportunities, and risks.
Support benchmarking initiatives to assess performance relative to competitors and industry peers.
Synthesize insights from multiple data sources—including internal performance data and external research—to inform positioning, messaging, and growth strategies.
Partner with VP of Competitive Insights to develop research summaries and presentations that clearly communicate findings and implications.
Utilize data visualization and reporting tools to support research analysis and storytelling (Power BI proficiency a plus).