Marketing Brand Specialist

BISSELL Homecare•Grand Rapids, MI

About The Position

It is an exciting time to join BISSELL in this newly formed role and team! The new Pet Innovation team is comprised of passionate marketers who will play the role of entrepreneurs within our fast-growing, family owned company. We are looking for energetic, passionate, and intellectually curious marketers who can hit the ground running and deliver against our vision. The Marketing Brand Specialist - Pet Innovation position will play a key role within this high-energy, fast-paced, entrepreneurial group dedicated to standing up a new business pillar strategically aligned with BISSELL’s growth ambitions. Reporting to the Director, Pet Innovation, this role will be responsible for assisting in the implementation an execution of the product development GPD process and execution of the marketing plan of our new products. The individual in this role will support the fundamentals of category development & GTM marketing plans – consumer understanding, category analysis, market research, creative asset development, product launch readiness and marketing plans (retail/digital). In addition, this role will interact cross functionally with critical departments required to build and grow the business – sales, integrated marketing, product marketing, consumer design, project teams, etc. The candidate will ideally have experience with consumer program development, GTM experience, cross functional collaboration experience, high attention to detail, strong interpersonal skills, analytical, strong presentation skills, and various systems experience to be successful in this role.

Requirements

Degree minimum: Bachelor’s degree
Specific concentration: Marketing
Experience level: 3-6 years

Responsibilities

Supporting Global Product Development
Support internal product development stage gate process by managing and completing GPD deliverables and processing in BISSELL systems.
Structure new products in the system and update and maintain product and claims matrices
Manage sales samples and prototypes
Commercialize products & derivatives:
Develop and execute go-to-market materials (packaging, user guides, point of purchase material, product videos, a+ content etc), partnering with outside and inside team members/agencies
Maintain all deliverables on time to support overall project timelines
Work with internal creative agency to lead the development of category POP & A+ content.
Support brand managers and internal sales teams with various financial analysis including forecasting inputs globally, CAR/Business Case financials, pricing, promo plans
Conduct strategic analysis monthly, define conclusions and make recommendations. Analyze by product, competitor, TV advertising, trade merchandising to learn what is driving or negatively affecting the business.
Conduct competitive analysis for new and current products as it relates to pricing, retailer dynamics, product features and claims; recommend implications to business.
Ensure sales and internal presentations have current, up to date information. Coordinate product/samples/cartons for sales calls and internal/customer presentations.
Present to internal teams, agencies and smaller customers
Coordinate demos and samples for customer presentations and hero launch development. Manage maintenance issues such as Product Obsolescence forms, Product Request forms, Inserts, etc.
Coordinate and lead other marketing and sales projects as needed.
May be required to perform other duties as assigned.