Marketing Brand Manager

Federal Signal Corporation•Billings, MT

57d

About The Position

Key Activities/Responsibilities: BRAND MANAGEMENT STRATEGIC PLANNING: Development of annual brand plan(s) with Marketing Director and product management input that establishes priorities, campaigns, timelines and budgets for annual execution in support of the AOP targets. Monitor, track and report KPI's of on a monthly basis and keep the timeline on schedule and projects on budget. Adapt this plan as needed to reflect changing priorities. TRADE SHOWS: Analyze and recommend most impactful shows for brand(s). Work with product management on trade show product and message decisions. Provide recommendations on use of Tradeshows versus other marketing strategies. ADVERTISING/LITERATURE DEVELOPMENT: Work with in-house staff and/or outside advertising agencies to develop new creative collateral for brand(s). Develop and maintain of photo library for brand(s). VIDEOS: Oversee development of company sales videos including script writing and production. MEDIA: Develop balance of digital and traditional advertising to support key brands. Understand trade publications and recommend annual advertising schedule. Work with agency consultant on media placement recommendations. Utilize digital media where applicable. PUBLIC RELATIONS: Supervise press release writing and distribution for your brands. Identify agency resource(s) with strong writing abilities and understanding of our business. Develop feature stories for the trade press, supplying outside editors/ resources with application stories and other appropriate material. Develop and maintain a company press kit and media mailing lists. SOCIAL MEDIA: Manage brands social media presence organically and through Elevate platform. Develop social media plans based on research and 'listening" to take advantage of appropriate social media outlet. ADMINISTRATION: Provide input to and participate in annual budgeting process for each brand supported. Authorize and process purchase requisitions and invoices for services purchased for each brand supported. Provide ad hoc support for other product line marketing initiatives, which may include: Website Strategy, Social Media / Elevate / Leverage Employee Network, Service / Training Promotion, Video, PR & Media Outreach and Key Event participation. Work with ESG marketing and product management team to develop and deliver contactless sales training and collateral materials for identified brands. Performs other duties, assignments, and special projects as assigned

Responsibilities

Development of annual brand plan(s) with Marketing Director and product management input
Monitor, track and report KPI's of on a monthly basis and keep the timeline on schedule and projects on budget
Analyze and recommend most impactful shows for brand(s)
Work with product management on trade show product and message decisions
Provide recommendations on use of Tradeshows versus other marketing strategies
Work with in-house staff and/or outside advertising agencies to develop new creative collateral for brand(s)
Develop and maintain of photo library for brand(s)
Oversee development of company sales videos including script writing and production
Develop balance of digital and traditional advertising to support key brands
Understand trade publications and recommend annual advertising schedule
Work with agency consultant on media placement recommendations
Supervise press release writing and distribution for your brands
Identify agency resource(s) with strong writing abilities and understanding of our business
Develop feature stories for the trade press, supplying outside editors/ resources with application stories and other appropriate material
Develop and maintain a company press kit and media mailing lists
Manage brands social media presence organically and through Elevate platform
Develop social media plans based on research and 'listening" to take advantage of appropriate social media outlet
Provide input to and participate in annual budgeting process for each brand supported
Authorize and process purchase requisitions and invoices for services purchased for each brand supported
Provide ad hoc support for other product line marketing initiatives, which may include: Website Strategy, Social Media / Elevate / Leverage Employee Network, Service / Training Promotion, Video, PR & Media Outreach and Key Event participation
Work with ESG marketing and product management team to develop and deliver contactless sales training and collateral materials for identified brands
Performs other duties, assignments, and special projects as assigned