Marketing Brand Manager
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About The Position
The Brand Marketing Manager will be pivotal in strengthening brand awareness, driving customer engagement, and building brand equity through strategic email campaigns and robust CRM management. Reporting directly to the Marketing Director, this role will spearhead targeted initiatives that support full-funnel brand promotion and customer engagement. You will be responsible for crafting and executing engaging email campaigns, optimizing CRM workflows, and ensuring cohesive brand representation across all touchpoints. This role demands a blend of analytical prowess, creative aptitude, and a deep understanding of customer behavior. Utilizing key performance indicators (KPIs), you will measure and refine campaign effectiveness, contributing to the overall growth of brand equity and awareness. Collaboration is paramount, as you will partner closely with Sales, Marketing, and external agencies to ensure seamless execution. Additionally, you will play a crucial role in fostering internal brand advocacy and employee engagement.
