About The Position

The purpose of this internship is to provide hands-on experience in marketing and brand integration within Red Bull New York. The intern will support fan engagement, digital content, and brand activation projects, gaining practical skills in campaign execution, creative storytelling, and cross-department collaboration. This role aims to deepen the intern’s understanding of how strategic marketing strengthens a club’s identity and prepares them for a future career in sports and brand management. This is an unpaid, for credit internship (proof that you will receive credit is required).

Requirements

  • Applicants should be current students in marketing, communications, sports management, or a related field with a strong interest in brand strategy and sports culture.
  • Successful candidates will demonstrate excellent communication skills, strong attention to detail, and the ability to manage multiple tasks in a fast-paced environment.
  • A basic understanding of social media platforms, event marketing, and project management principles is preferred.
  • Creativity, a collaborative mindset, and a proactive approach to problem-solving are essential.

Nice To Haves

  • Familiarity with soccer and the Red Bull brand is a strong plus but not required.

Responsibilities

  • Brand Integration & Campaign Execution: How to support and activate marketing campaigns that align the club’s identity with Red Bull’s global brand standards.
  • Project Management & Workflow Coordination: How to organize tasks, manage timelines, and coordinate with multiple departments to ensure marketing projects and matchday initiatives are executed smoothly and on schedule.
  • Event & Matchday Marketing: Hands-on experience planning and executing fan engagement activities and in-stadium promotions.
  • Cross-Functional Collaboration: How marketing works alongside creative, operations, partnerships, and community teams to deliver cohesive brand experiences.
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