Marketing Automation Sr. Associate

First National Bank Of Omaha • Omaha, NE

138d • $80,061 - $132,099 • Remote

About The Position

The Marketing Automation Sr. Associate is responsible for overseeing Marketing Automation by leveraging a marketing automation platform. You will make strategic and tactical use of the platform across our marketing initiatives and serve as the go-to expert for the platform, guiding its configuration, optimization, and integration into our marketing technology ecosystem. Your deep knowledge of capabilities will be instrumental in helping the team execute personalized, data-driven campaigns at scale, improve customer engagement, and drive measurable business outcomes. Success in this role is measured by: •In-depth understanding of emerging capabilities, roadmap, industry •Ability to guide strategy based on platform and knowledge •Campaign performance support - increased precision in targeting audiences based on AI and data capabilities, improvement in open rates, CTR, conversion rates, and engagement driven by campaigns executed via marketing automation platform.

Requirements

• 2-5+ years of hands-on experience with a marketing automation platform, preferably in an enterprise environment.
• Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing.
• Familiarity with related tools and platforms (e.g., CDPs, CRMs, DMPs, ESPs).
• Experience working with structured customer data and managing large-scale campaign execution.
• Strong analytical mindset and proficiency in marketing analytics tools.
• Excellent communication, project management, and cross-functional collaboration skills.

Nice To Haves

• 2+ years of experience with the Zeta Marketing Platform (ZMP).
• Experience in industries such as retail, eCommerce, financial services, or telecom.
• Familiarity with Snowflake or other data manipulation tools.
• Familiarity with agile methodologies and sprint-based project management.

Responsibilities

• Serve as the internal expert on all functionalities of the marketing automation platform including campaign orchestration, audience segmentation, data onboarding, reporting, and integrations.
• Explain complex platform features in clear, business-friendly language.
• Assess current marketing challenges and recommend how marketing automation can address them.
• Work closely with data engineering and analytics teams to ensure proper data utilization.
• Analyze campaign performance using the platform's reporting tools and provide actionable insights.
• Collaborate with IT and Partnership stakeholders to integrate marketing automation with other marketing tools.
• Ensure compliance with privacy regulations and internal data governance policies.
• Manage the day-to-day relationship with the platform vendor's account representatives.
• Deliver projects on-time and coordinate multiple teams.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities