Marketing Automation Specialist
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About The Position
We’re looking for a Marketing Automation Specialist to join our team! This role is focused on crafting seamless marketing journeys and bringing strategic visions to life. You will be responsible for developing, executing, and optimizing email campaigns, nurturing sequences, and customer journeys using HubSpot CRM. Additionally, you will maintain and enhance our marketing automation platform while integrating additional tools to improve capabilities. Your role will also involve analyzing campaign metrics, reporting performance, and recommending strategies to enhance ROI. You will manage lead scoring, nurturing, and lifecycle stages while ensuring data accuracy, and stay ahead of trends by implementing A/B tests and refining processes for optimal results.
