Marketing Automation Specialist
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About The Position
Marsh McLennan Agency (MMA) is seeking a highly skilled Marketing Automation and Data Analytics Specialist to join our dynamic Marketing team. This role will focus on supporting our marketing automation platform (Pardot) and will play a critical role in leveraging data and analytics from first- and third-party data to drive marketing strategies and improve campaign performance. In this role you'll oversee the implementation, management, and optimization of the Pardot marketing automation platform for Private Client Services. You'll develop and execute automated marketing campaigns, including list creation, email marketing, lead nurturing, and scoring strategies as well as collaborating with the marketing team to create and manage forms, campaigns and other assets within Pardot. In this role you'll analyze first-party marketing data to assess campaign performance, identify trends, and provide actionable insights and utilize third-party data to develop new campaign initiatives to inform marketing strategies and optimize future campaigns. In addition, you'll work closely with cross-functional teams, including sales, to ensure alignment on marketing initiatives and lead management processes.
