Marketing Automation Specialist

Q4 • Atlanta, GA

240d

About The Position

At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life. Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors - all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes. We hire smart, curious, and talented people to push boundaries, reimagine what's possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do. Come grow with us!

Requirements

• Strong expertise in marketing automation platforms: HubSpot, Marketo, Pardot, Salesforce.
• Proficiency in CRM systems and content management systems (CMS).
• Skilled in segmentation, reporting tools, and campaign management.
• Skilled in building and optimizing forms, landing pages, and automation workflows.
• Data collection, interpretation, and application to marketing strategies.
• Familiarity with GDPR, CAN-SPAM, and global marketing regulations.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in marketing automation or digital marketing roles.
• Strong experience with form creation, optimization, and management across web properties and landing pages.
• Practical experience creating, managing, and reporting on Salesforce Campaigns, including campaign hierarchies and campaign member management.
• Demonstrated ability to conduct marketing database management, including data cleansing, enrichment, segmentation, and hygiene best practices.
• Experience with A/B testing tools and methodologies to improve marketing campaign performance.
• Strong understanding of lead lifecycle management and lead scoring models.
• Familiarity with project management and collaboration tools (e.g., Asana, Jira, Trello, or similar).
• Proven ability to collaborate with cross-functional teams including Sales, RevOps, and Product Marketing.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Nice To Haves

• Working knowledge of HTML and CSS for minor email and landing page edits.
• Certifications in HubSpot, Marketo, Salesforce, or Google Analytics.

Responsibilities

• Build, maintain, and optimize automated marketing campaigns across platforms like HubSpot, Marketo, Pardot, and Salesforce.
• Design lead workflows, lead scoring models, email nurtures, and CRM integrations.
• Create, test, and optimize web forms and landing pages to drive lead generation and improve user experience.
• Build and manage Salesforce Campaigns, including campaign hierarchy creation (parent/child), tracking, member management (ex: registered, attended), and reporting (ex: MQL, SQL, SQO, Pipeline).
• Execute A/B tests, monitor campaign performance, and continuously optimize for conversion and engagement.
• Collaborate with content, design, and demand generation teams to align campaigns with broader marketing strategies.
• Diagnose and resolve automation issues quickly and proactively.
• Regularly test workflows to ensure functionality and user experience integrity.
• Ensure all marketing communications comply with GDPR, CAN-SPAM, and other applicable regulations.
• Plan, prioritize, and manage multiple projects, ensuring timely and accurate execution.
• Partner with Sales, Marketing, and RevOps teams to align marketing automation initiatives with business goals.
• Effectively communicate complex technical information to non-technical stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree