Marketing Automation Specialist

Nebraska Medical Center • Lincoln, NE

249d • Onsite

About The Position

The Marketing Automation Specialist role architects personalized, behavior-based digital experiences to help Nebraskans better access health care. They collaborate closely with strategists, creatives, and analysts to translate marketing plans and insights into action with their SOQL/SQL, CRM, and creative thinking skills. Day-to-day they will build campaigns in Salesforce Marketing Cloud based on defined plans, consumer behaviors and interactions. They will review automation activity and refine existing campaigns to ensure best performance.

Requirements

• Minimum three years marketing or communications experience required.
• Experience creating automated or drip marketing campaigns within platforms such as Salesforce Marketing Cloud, Hubspot, etc. required.
• Bachelor's degree or equivalent combination of education and experience (one year of experience is equal to one year of education) required.
• Experience writing and using SQL queries to access information stored in databases required.
• Ability to empathize with and envision consumer needs required.
• Analytical and creative thinking required.
• Solid understanding of email marketing and the overall digital marketing landscape required.
• Exceptional attention to detail required.
• Exceptional written and communication skills required.
• Ability to successfully prioritize multiple tasks with good judgment required.

Nice To Haves

• Salesforce Marketing Cloud experience preferred.
• Pardot experience preferred.
• Experience generating creative for social and digital ad campaigns preferred.
• Experience researching and documenting processes preferred.
• Proficient in Visio workflow design preferred.
• Strong user experience design preferred.

Responsibilities

• Build automated consumer journey-based campaigns in Salesforce Marketing Cloud based on consumer behaviors and interactions.
• Review campaign activity and collaborate with strategists, analysts, content experts, and designers to create new and optimize existing automated marketing journeys.

Benefits

• Enjoy up to $5,000/year in tuition assistance.
• 35% discount at Clarkson College.
• Career advancement opportunities with covered educational costs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Hospitals
• Education Level: Bachelor's degree