Marketing Automation Specialist

Sage • Atlanta, GA

389d • Hybrid

About The Position

The Marketing Automation Specialist will be a key member of the Global Marketing Operations team, focusing on the design, development, and optimization of the buyer journey using the Eloqua marketing automation platform. This role emphasizes best practices in campaign management, including email production, A/B testing, and stakeholder collaboration, while ensuring compliance with data privacy regulations.

Requirements

• Minimum 3 years of experience in Marketing Automation with advanced email marketing expertise.
• Strong understanding of HTML and CSS, including responsive design.
• Solid comprehension of data systems, flow, and management, with strong analytical and data-driven marketing skills.

Nice To Haves

• Experience using Oracle Eloqua, Salesforce & Workfront.
• Experience using Sirius Decisions models (e.g. Demand Waterfall).
• Familiarity with API integrations and troubleshooting technical issues.

Responsibilities

• Develop and implement A/B testing strategies to enhance campaign performance.
• Create personalized content and dynamic messaging for campaigns.
• Manage one-off and always-on triggered campaigns with complex workflows.
• Optimize lead flow between Eloqua and Salesforce.
• Ensure compliance with brand guidelines and data privacy regulations like GDPR and CCPA.
• Create and update campaign pages in Sitecore and integrate gated content forms.
• Manage webinars using GoToWebinar.
• Monitor and report on campaign performance, providing actionable insights to stakeholders.
• Empower digital marketers in executing campaigns, events, paid media, and social activities.
• Act as a domain expert, offering guidance on data strategy, segmentation, and technical campaign setup.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date
• Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: No Education Listed