Marketing Automation Specialist

Morningstar • Seattle, WA

247d

About The Position

We are seeking a Marketing Automation Specialist to join our team in Seattle, Washington. This role will focus on optimizing our marketing automation processes to enhance customer engagement and drive conversions. The ideal candidate will have a strong background in marketing technology and a passion for data-driven decision-making. You will work closely with the marketing team to implement and manage automated campaigns, analyze performance metrics, and continuously improve our marketing strategies.

Requirements

• Proven experience in marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Experience in email marketing and lead nurturing strategies.
• Understanding of customer journey mapping and user experience principles.

Nice To Haves

• Familiarity with CRM systems and integration with marketing automation tools.
• Experience in A/B testing and conversion rate optimization.
• Knowledge of SEO best practices and digital marketing trends.

Responsibilities

• Develop and manage marketing automation campaigns to drive customer engagement.
• Analyze campaign performance and provide insights for optimization.
• Collaborate with the marketing team to align automation strategies with overall marketing goals.
• Maintain and update the marketing automation platform to ensure optimal performance.
• Create and manage customer segmentation strategies for targeted campaigns.

Benefits

• Health insurance
• 401k plan
• Paid time off
• Flexible working hours
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services