Marketing Automation Specialist

Robert Half • Broomfield, CO

416d

About The Position

The Marketing Automation Specialist will be responsible for optimizing marketing operations and enhancing campaign efficiency within the manufacturing industry. This role involves leveraging expertise in Salesforce, HubSpot, and other marketing technologies to boost brand engagement and value in the US market. The position offers a contract with potential for permanent employment and requires a hybrid work schedule with two days in the office.

Requirements

• Minimum of 5 years of experience in a similar role within the manufacturing industry.
• Proficient in using Content Management System (CMS) for effective content generation and management.
• Demonstrated experience with Customer Relationship Management (CRM) software to manage and analyze customer interactions and data.
• Solid understanding of analytics to measure and optimize marketing activities.
• Proven track record of increasing brand awareness through strategic marketing initiatives.
• Experience with HubSpot for inbound marketing, sales, and customer service activities.
• Proficient in Salesforce Marketing Cloud (SFMC) for creating and managing marketing relationships and campaigns.
• Proficiency in Google Analytics for tracking website traffic and user behavior.
• Experience in developing and implementing chatbots as a part of customer service strategy.

Responsibilities

• Employ Salesforce Marketing Cloud (SFMC), HubSpot, and other marketing technologies to boost our brand's value and engagement in the US market.
• Collaborate closely with Business Lines, Sales, and IT to ensure the best use and smooth integration of Martech tools.
• Use skills in Content Management System (CMS), CRM, and Analytics to expand our brand and streamline marketing operations.
• Lead the initiative to increase engagement with the brand and improve campaign efficiency through strategic use of technology.
• Utilize Google Analytics and Chatbot to monitor and evaluate the performance of our marketing campaigns.
• Establish and maintain relationships with internal teams, ensuring clear communication and collaboration.
• Keep accurate customer credit records and process customer credit applications with efficiency and precision.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: No Education Listed