Marketing Automation Product Owner
Caterpillar•Peoria, IL
457d•$108,360 - $162,480•Hybrid
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About The Position
The Salesforce Marketing Automation Product Owner at Caterpillar Inc. is responsible for managing the development and implementation of marketing platforms that enhance customer experience and engagement. This role requires a deep understanding of Salesforce Marketing Cloud and Sales Cloud, focusing on creating personalized marketing strategies that align with the company's strategic goals. The Product Owner will collaborate with various teams to ensure the successful execution of marketing campaigns and the continuous improvement of marketing tools.
