Marketing Automation Intern

IEEE•Piscataway, NJ

13d

About The Position

The Marketing Automation Intern is tasked with supporting the IEEE Enterprise marketing automation operations and will be co-responsible for scheduling, execution, coordination, quality, and compliance of assigned IEEE managed email marketing outreaches. These outreaches may be one-time communications or multi-stage programs, and often include promotions tied to IEEE products and services. This role works within the Brand, Marketing & Communications Department on the Marketing Automation and Business Intelligence Team. The Marketing Automation Intern will learn and be tasked with understanding customer goals and drive program experimentation in a data-driven manner to support marketing automation programs and enhance overall member/customer user experiences. This position seeks to gain hands-on experience to the existing marketing technology stack of tools including Marketo. This internship will also provide the incumbent with experience in a fast pace and high volume environment and will assist in identifying strategic and tactical areas of improvement related to the service. The Marketing Automation Intern is also responsible for applying logic and creativity in strategic initial planning, implementation, monitoring, optimization, analysis and reporting of all activities provided through the service. This position identifies and delivers ad hoc reports and dashboards for analysis to answer key questions regarding member/customer and campaign performance. The incumbent strives to drive project growth while seeking opportunities to expand upon existing business. This may include facilitating collaboration, template management, and/or coordinating shared marketing programs among IEEE OUs. The individual also aids in support of ongoing or new IEEE projects to ensure deadlines are met. In addition, they provide support for the Display Advertising program and related business intelligence and analytical services as necessary. This is a high contact position, requiring independent judgment and the ability to communicate effectively.

Requirements

Bachelor's degree or graduating senior
Bachelor’s degree in Business or Marketing/Communication, Management, Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered)
Must have experience in campaign or email marketing communication administration or analysis, customer/client service, HTML coding, and demonstrated understanding of eCommerce technologies (platforms, recommendation engines, etc.) and key trends (mobile, social, SEO, etc.), list services, CRM or other demographic understanding

Nice To Haves

Experience with Marketing Automation Platforms, preferably Marketo. Requires experience in nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey
Experience with Smartsheets
Experience with data analytics and visualization tools, such as Tableau
Demonstrated experience in these areas a strong plus: Project scheduling, Data analysis, Customer relationship management tools, Web development and graphic design

Responsibilities

Marketing Automation, Campaign Design/Development/Optimization, Program Coordination, and Customer Care
Project Support, Research and Development, Staying Current in Technology and Market Trends
Campaign Operations and Trafficking
Performs daily email marketing activities involving set-up, scheduling, testing, and deployment of one-time, recurring, scheduled, or triggered email campaigns
Conducts daily seed and mini seed tests to assure brand conformance and quality
Manages daily, weekly, and monthly campaign calendars to ensure optimal collaboration among IEEE business unit clients, editorial, and list management teams
Assists internal customers (staff) with building email campaigns and database selection, and ensures HTML presentation is representative of the quality standards defined by IEEE
Troubleshoots technical issues related to HTML templates, list segmentation, code related concerns, and other aspects of Campaign Operations
Develops and tests supported landing pages (includes quality assurance, ensuring leads are captured through proper forms, and maintaining automated journeys)
Ensures that assigned campaigns delivered on the behalf of IEEE maintain brand integrity
Aids in campaign design and provides content element recommendations to improve response
Supports and demonstrates best practices for email marketing execution and management
Multitasks in a fast paced, high volume work environment, pivoting priorities and reconfiguring timelines on a daily basis
Business Analysis and Reporting
Generates reports or dashboards for analysis of individual and recurring marketing outreaches
Analyzes campaign and display ad program reports generated and identifies key data to drive improvement for existing/new marketing strategies
Assists in the creation of reporting dashboards, conducts A/B testing and provides test results to various levels of staff to drive highly-targeted segmentation, delivery and content decisions
Tracks performance metrics and supports the campaigns team to ensure marketing and business decision-makers get the right insights they need to develop increasingly better-performing campaigns
Business Development and Support
Maintains existing customer relationships and identifies ways to further develop existing programs, and/or introduce new strategies of reaching customers
Works with IEEE staff and volunteer customers to ensure the intake process is followed and project requests include necessary information to execute standalone campaigns or robust marketing automation programs