Marketing Automation Coordinator

San Antonio Spurs Sports & Entertainment • San Antonio, TX

15h • Hybrid

About The Position

At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves.
To us it is so much more than just a game or concert. It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex.
We know that our people are our greatest asset as an organization. We aspire to provide our teams with meaningful work, to live our values -Integrity, Success & Caring – day-to-day in what we do and foster an inclusive culture for our 1K+ employee workforce.
This candidate will play a key role in our efforts to focus on fan engagement and automation of communications for Spurs Sports & Entertainment. They will work to establish, support and enforce automation processes/procedures, assist with organizational and marketing goals, and improve general database practices for all franchise and venue communications. This individual will be able to make campaign suggestions based on data-driven analysis and industry trends, with a desire to leverage AI to optimize departmental efficiencies.

Requirements

• A minimum education level of: BA/BS in Communications, Marketing, or related field.
• 1-3 years of experience in email or database marketing (HubSpot preferred).
• Proficient in Microsoft Office, including a strong background using Excel to sort, filter and bulk update data.
• Ability to prioritize multiple tasks and support multiple high-level positions, while demonstrating autonomy and independence.
• Have a high level of interpersonal skills to handle sensitive and confidential situations and information while demonstrating poise, tact and diplomacy.
• Strong teamwork, attention to detail, communication and innovative proficiency required.

Nice To Haves

• Experience with marketing automation, marketing strategy, email marketing, CRM and ticketing platforms preferred.
• Familiarity with generative AI tools, and a desire to explore problem-solving and creating efficiency utilizing AI.

Responsibilities

• Focus on improving email communications and processes, while seeking new opportunities to reduce or streamline unnecessary communications (based on reporting, research, AB testing, use of AI).
• Assist in improving the quality of our HubSpot database by implementing and enforcing procedures to uphold our data integrity and deliverability.
• Work in partnership with internal stakeholders to design, build and schedule email sends to various database segments.
• Build automated multi-step journeys to replace manual tasks.
• Leverage protocol and best practice to ensure creation of forms and all data capture adhere to GDPR standards.
• Work closely with internal collaborators to streamline Fan Club communications in real-time based on email performance and manage contact database.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level